Printer purchase reasons Italy 2014

This statistic displays reasons consumers in Italy purchased new printer as of April 2014. The leading reason for purchase was "an existing product had broken", at 27 percent of respondents.

Reasons for purchasing a printer in Italy in 2014*

Characteristic	Share of respondents
An existing product had broken	27%
Existing product was not working well	25%
Wanted better performance	18%
Wanted specific new features	16%
Wanted a more up date version	12%
Bought for work	9%
Going on holiday	9%
None of the above	9%
Wanted product enjoyable with family	9%
Simply as a treat	8%
Other	8%
Wanted better looking version	7%
New product allowed for new gadgets	7%
Needed additional product	7%
Saw someone else owning it	7%
Triggered by major event in personal life	7%
Was prompted by email received	7%
Due to moving home	6%
Was prompted by advert online	6%
Wanted smaller/lighter product	5%
Bought as a gift	4%
Saw a celebrity owning it	4%
Don't know	1%

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Release date

July 2014

More information

Region

Italy

Survey time period

April 14-28, 2014

Number of respondents

137 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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