Printer purchase reasons in Italy 2014

Reasons for purchasing a printer in Italy in 2014*

by Statista Research Department, last edited Jul 18, 2014
Printer purchase reasons in Italy 2014 This statistic displays reasons consumers in Italy purchased new printer as of April 2014. The leading reason for purchase was "an existing product had broken", at 27 percent of respondents.
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Reasons for purchasing a printer in Italy in 2014*

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Share of respondents
An existing product had broken27%
Existing product was not working well25%
Wanted better performance18%
Wanted specific new features16%
Wanted a more up date version12%
Bought for work9%
Going on holiday9%
None of the above9%
Wanted product enjoyable with family9%
Simply as a treat8%
Other8%
Wanted better looking version7%
New product allowed for new gadgets7%
Needed additional product7%
Saw someone else owning it7%
Triggered by major event in personal life7%
Was prompted by email received7%
Due to moving home6%
Was prompted by advert online6%
Wanted smaller/lighter product5%
Bought as a gift4%
Saw a celebrity owning it4%
Don't know1%
Share of respondents
An existing product had broken27%
Existing product was not working well25%
Wanted better performance18%
Wanted specific new features16%
Wanted a more up date version12%
Bought for work9%
Going on holiday9%
None of the above9%
Wanted product enjoyable with family9%
Simply as a treat8%
Other8%
Wanted better looking version7%
New product allowed for new gadgets7%
Needed additional product7%
Saw someone else owning it7%
Triggered by major event in personal life7%
Was prompted by email received7%
Due to moving home6%
Was prompted by advert online6%
Wanted smaller/lighter product5%
Bought as a gift4%
Saw a celebrity owning it4%
Don't know1%
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by Statista Research Department, last edited Jul 18, 2014
This statistic displays reasons consumers in Italy purchased new printer as of April 2014. The leading reason for purchase was "an existing product had broken", at 27 percent of respondents.
Show more
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