U.S. Print media Industry - Statistics & Facts

U.S. Print media Industry - Statistics & Facts

Statistics and facts about the Print Media Industry in the United States

The print media crisis is hitting U.S. newspapers significantly harder than magazines. The number of daily newspapers published in the United States has been falling steadily. In 2014, there were 1,331 dailies on the market, down from 1,676 in 1985. Investment in newspaper advertising is also dwindling. According to this source, it will amount to 16.1 billion U.S. dollars in 2017, over 4 billion less than it did in 2011. On the other hand, the number of magazines illustrates a positive trend – in 2015 there were 7,293 periodicals available on the U.S. market, up from 5,340 in 2002, even if this does not mark unimpeded growth. Advertisers are also forecast to cut their magazine spending much less than their newspaper spending. The difference in spending between 2011 and 2015 amounts to a mere 100 million U.S. dollars. This figure coincides with the forecast that consumers in the United States will spend more time reading magazines than newspapers by 2017.

The most important facts and statistics on the U.S. print media at a glance:

  • Number of newspapers and magazines,
  • Investment in newspaper and magazine advertising
  • Newspapers and magazines with the largest circulation
  • Paid content in print media

  • Photo: sxc.hu / brandcore

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