U.S. Print media industry - Statistics & Facts

Published by Amy Watson, Dec 6, 2018
The print media industry is facing an uphill struggle due to increasing competition from the internet and other digital platforms. This can be seen by the fact that revenue in the newspaper publishing industry decreased by about 4.5 billion U.S. dollars between 2011 and 2018, and is expected to continue to follow this downward trend in the coming years. Evidence of this industry's struggles can also be seen in the fact that the number of employees has fallen from 256,800 in March 2010 to just 183,200 in March 2016. The New York Times Company, a major player in this industry, has faced similar financial troubles in recent years, with its revenue more than halving since 2006.

Considering the recent decline of print media in general, many magazine publishers have attempted to adapt to digital disruption and ensure that they offer online content to supplement their print offerings. ESPN The Magazine has remained particularly successful, possibly due to the company’s presence across other platforms such as television and the internet. As of 2018, ESPN The Magazine had an audience of nearly 130 million people, making it the most popular magazine brand in the U.S. by a significant margin. The most common category of new magazine is ”special interests”, which illustrates that there is still a thriving market for small, niche topic magazines. Another positive feature to note is that he number of magazine readers in the country has actually been on the rise, with the number increasing from 210.7 million in 2012 to 225 million as of 2017.

Once the saving grace of the industry, never failing to generate revenue, advertising spending has decreased dramatically. Advertising space revenue for example, which had been a mainstay of newspaper and magazine advertising for decades, brought in around 13.4 billion dollars in 2017, a substantial fall from the 16 billion U.S. dollars generated only four years prior in 2013. Advertising money seems to be drying up for all areas of the industry, with national newspaper ad spending falling to a low of 400 million U.S. dollars in 2018, and magazine ad spending halving in the past decade, falling to around 7 billion. Despite the fact that revenues are decreasing, magazine ads still remain highly effective at getting readers' attention; in fact, over 50 percent of consumers take note of advertisements regardless of their position within the magazine.

Interesting statistics

In the following 6 chapters, you will quickly find the 52 most important statistics relating to "Print media industry".

Print media in the U.S.

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Print media industry" and take you straight to the corresponding statistics.


Major publishers

Newspaper circulation

Magazine circulation leaders


Interesting Statista reports

Statista Toplist
Statista Digital Market Outlook - Segment Report
Statista Industry Report - NAICS Code 511

More interesting topics from the industry "Books & Publishing"

Related topics

Infographics on the topic

Other studies on the topic

Any more questions?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.