Canada: internet activity reach by household income 2012

This statistic presents the reach of various online activities among internet users in Canada in 2012, sorted by household income in Canadian dollars. In 2012, the statistic found that 74 percent of Canadian internet users with a household income of 85,000 Canadian dollars or higher searched for medical or health related information on the internet.

Reach of online activities among internet users in Canada in 2012, by household income (in Canadian dollars)

Characteristic	Less than or equal to $30,000 Canadian dollars	$30,000 - $50,000 Canadian dollars	$50,000 - $87,000 Canadian dollars	$87,000 Canadian dollars or higher
E-mail	88.1%	90.5%	93.9%	95.9%
Use instant messenger	41.1%	39.5%	38.4%	40.2%
Visit or interact with government websites	56.3%	57.1%	63.3%	68.1%
Search for medical or health-related information	62.6%	60.9%	68.8%	70.4%
Formal education, training or school work	35.8%	31.5%	36.3%	40.4%
Travel information or making travel arrangements	48.3%	56.7%	67.4%	78.9%
Search for employment	43%	36.5%	36%	31.8%
Electronic banking	61.8%	64.1%	72.4%	80.7%
Research investments	15.5%	21.3%	25.5%	35%
Read or watch the news	64.1%	65.9%	71.3%	75.6%
Research community events	50.1%	50.7%	58.5%	64.8%
Window shop or browse for information on goods and services	65.5%	69%	79.1%	83.7%
Sell goods or services (through auction sites)	17.2%	18.6%	26.1%	26.4%
Use social networking sites	68.8%	65.7%	66.9%	67.1%
Contribute content or participate in discussion groups	23.7%	22.1%	24.5%	24.9%
Play online games	39.6%	35.6%	35.2%	32.4%
Obtain or save music (free or paid downloads)	44.5%	46.2%	49.7%	56.2%
Obtain or save software (free or paid downloads)	32.5%	33.1%	37.1%	44.5%
Listen to radio online	33.9%	34.1%	39.1%	41.8%
Download or watch television online	37.4%	33.7%	39.2%	42.9%
Download or watch movies or video clips online	50.9%	48.8%	53.9%	59%
Make telephone calls online	39%	37.5%	42.7%	49.2%

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Release date

October 2013

More information

Region

Canada

Survey time period

2012

Age group

16 years and older

Special properties

Internet users

Supplementary notes

Electronic banking: paying bills, viewing statements, transferring funds between accounts
Contribute content or participate in discussion groups: blogging, message boards, posting images
Percentage of all individuals aged 16 years old and over who responded to have used the Internet for personal non business use in the past twelve months from any location.
The 2010 and 2012 series of Canadian Internet use tables replace the terminated series of tables from 2005 to 2009.

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