Leading product categories among online shoppers in Finland 2020

Most popular products purchased online in Finland in 2020, by number of consumers

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Release date

May 2021



Survey time period


Number of respondents

1,000 per country*

Age group

15-79 years old

Special properties

Individuals who have made purchases online during the past month

Method of interview

Online panel

Supplementary notes

The source adds the following information: "The report is based on consumer surveys conducted on a monthly basis in Sweden, Denmark, Norway and Finland from January through June 2019. The total number of respondents surveyed was 43,468."

"Because the results are obtained using an online survey, the findings are representative for the percentage of the population who have access to the Internet. In cases where estimates are presented as applying to the population as a whole, the results have been adjusted to reflect the degree of Internet penetration in the particular market."

This question was phrased by the source as follows: "What types of items have you bought online in the past 30 days?"

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