Survey on individuals purchasing goods online in Finland 2017, by category

This statistic displays the findings of a survey on the most popular product categories among online shoppers in Finland in 2017, by category. According to the survey, 36 percent of Finnish respondents had purchased clothing and footwear products online within the past month.

Which types of goods have you bought online in the past month?

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Release date




Survey time period

February 2017 to January 2018

Number of respondents

30,411 respondents

Age group

18-79 years

Special properties

annual monthly average of individuals who have made purchases online during the past month

Method of interview

Online panel

Supplementary notes

The source adds the following information:
"Since the results are obtained using an online survey, they were representative of the percentage of the national population who have access to the Internet."

Original survey question: "What types of physical items have you bought online in the past 30 days?"

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Statistics on "E-commerce in the Nordics"

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