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Change in B2C content marketing budgets North America 2020

In June and July 2019, B2C organizations primarily from North America were asked about their plans regarding content marketing budgets. During the survey, 59 percent of B2C marketers stated that they were planning to increase their content marketing spending in 2020 compared to 2019.

Share of B2C marketers planning changes to their content marketing budgets in North America between 2019 and 2020

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Release date

December 2019


North America

Survey time period

June and July 2018

Number of respondents

256 respondents

Special properties

among B2C marketers primarily from the U.S. and Canada (72%)

Method of interview

Email survey

Supplementary notes

Question: "How do you expect your organization’s content marketing budget to change in the next 12 months?"

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Statistics on "Content marketing"

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