Change in B2C content marketing budgets worldwide 2020

The graph shows the plans regarding B2C content marketing budgets of global companies as of July 2019. During the survey, 59 percent of B2C marketers stated that they were planning to increase their content marketing spending in 2020 compared to 2019.

Share of global B2C marketers planning changes to their content marketing budgets between 2019 and 2020

Share of respondents
Increase 1% to 9%42%
Increase more than 9%17%
Stay the same23%
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Release date

December 2019



Survey time period

June and July 2018

Number of respondents

250 respondents

Special properties

among B2C content marketers

Method of interview

Email survey

Supplementary notes

Question: "How do you expect your organization’s content marketing budget to change in the next 12 months?"

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Statistics on "Content marketing"

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