Is your B2C content marketing spending going to increase or decrease over the next 12 months?

Change in content marketing budgets in North America 2017 The graph shows the plans regarding content marketing budgets in North American companies as of 2017. During the survey, 37 percent of B2C marketers stated that they were planning to increase their content marketing spending in the following 12 months.
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Share of respondents
Increase37%
Remain the same46%
Decrease4%
Unsure14%
Share of respondents
Increase37%
Remain the same46%
Decrease4%
Unsure14%
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Description Source More information
The graph shows the plans regarding content marketing budgets in North American companies as of 2017. During the survey, 37 percent of B2C marketers stated that they were planning to increase their content marketing spending in the following 12 months.
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Release date
December 2017
Region
North America
Survey time period
June and July 2017
Number of respondents
195 respondents
Special properties
among B2C content marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "How do you expect your organization’s content marketing budget to change in the next 12 months?"

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