Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019

Change in B2C content marketing budgets in North America 2019 The graph shows the plans regarding B2C content marketing budgets in North American companies as of July 2018. During the survey, 57 percent of B2C marketers stated that they were planning to increase their content marketing spending in the following 12 months.
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Share of respondents
Increase57%
Remain the same29%
Decrease3%
Unsure11%
Share of respondents
Increase57%
Remain the same29%
Decrease3%
Unsure11%
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The graph shows the plans regarding B2C content marketing budgets in North American companies as of July 2018. During the survey, 57 percent of B2C marketers stated that they were planning to increase their content marketing spending in the following 12 months.
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Release date
December 2018
Region
North America
Survey time period
June and July 2018
Number of respondents
299 respondents
Special properties
among B2C content marketers
Method of interview
Email survey
Supplementary notes
Question: "How do you expect your organization’s content marketing budget to change in the next 12 months?"
More information
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