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Most important travel information sources in Estonia in 2015

This statistic shows the travel information sources that residents of Estonia considered to be the most important when making holiday plans in 2015. 36 percent of respondents based their decisions on internet websites, 51 percent considered recommendations of friends, colleagues or relatives. 21 percent of respondents made their holiday plans according to personal experience. These were the top three sources of travel information for Estonian holidaymakers.

Which of the following information sources do you think are most important when you make a decision about your travel plans?

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Release date

March 2016



Survey time period

January 2016

Number of respondents


Age group

Method of interview

Telephone interview

Supplementary notes

* Total survey respondents in Europe.

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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