Travel experience expectations from users of digital technology in the UK 2015

In what ways do you think that digital technology can enhance your travel experience?

by Statista Research Department, last edited Jan 5, 2015
Travel experience expectations from users of digital technology in the UK 2015 This statistic presents the expectations of holidaymakers from the United Kingdom (UK) when using digital technology in 2015. 47 percent said that they expect to save money by using digital technology. 30 percent also hoped for less queing or waiting as an end result.
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In what ways do you think that digital technology can enhance your travel experience?

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Percentage of respondents
Saves me money47
Provide a "fast lane" with less queuing or waiting30
Make the experience more tailored26
Enable an inside view from people who've been there, done that eg. "ask a guest"25
Smooth the transition between providers and stages of the trip21
None of the above19
Create a single platform that packages the whole experience16
Improve the quality of trip through social recommendation14
Enable contactless payment14
An automated check-in at a hotel rather than a physical person14
Recognises my previous bookings and makes tailored recommendations for future holidays13
Auto-suggest itineraries based on length of stay and profile13
Other way(s)3
Percentage of respondents
Saves me money47
Provide a "fast lane" with less queuing or waiting30
Make the experience more tailored26
Enable an inside view from people who've been there, done that eg. "ask a guest"25
Smooth the transition between providers and stages of the trip21
None of the above19
Create a single platform that packages the whole experience16
Improve the quality of trip through social recommendation14
Enable contactless payment14
An automated check-in at a hotel rather than a physical person14
Recognises my previous bookings and makes tailored recommendations for future holidays13
Auto-suggest itineraries based on length of stay and profile13
Other way(s)3
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by Statista Research Department, last edited Jan 5, 2015
This statistic presents the expectations of holidaymakers from the United Kingdom (UK) when using digital technology in 2015. 47 percent said that they expect to save money by using digital technology. 30 percent also hoped for less queing or waiting as an end result.
Show more
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Statistics on "Digital travel planning in the United Kingdom (UK)"
  • Online travel booking market
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  • Travel website usage
  • Travel booking methods
  • Travel planning: online resources
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  • Online booking frequency
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