Channel importance for non-life insurance customers by age group in Europe in 2014

This statistic shows the importance of several communication channels for non-life insurance customers in Europe in 2014, by age group. For people over 34 years, the agent channel was still the most important, with 56 percent of respondents citing it. For the group of 18 to 34 years old, the internet via PC channel was the most important, with 52 percent of customers reporting this as an important channel.

Importance of communication channels for non-life insurance customers in Europe in 2014, by age group

18-34 years old34 and older
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Sources

Release date

February 2015

Region

Europe

Survey time period

2014

Number of respondents

15,500*

Special properties

insurance (personal lines) customers in 30 countries of the world

Supplementary notes

* Total global sample.

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Statistics on "European insurance market"

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