The pizza industry - additional information
Pizza is a traditional Italian dish which is comprised of flatbread with various toppings, most commonly tomato and cheese. The dish has become a favorite meal the world over, particularly in North America, which now has regional pizza specialties such as the Chicago deep dish or BBQ chicken style.
Western Europe, however, still holds largest share of the global pizza industry at 38.8 percent, but is closely followed by North America, which accounts for 32.6 percent of the industry. Despite the domination of the pizza industry by Western Europe and North America, China was ranked as the region with the greatest pizza industry projected growth at around 28 percent as of December 2017. North America had a growth of only 12 percent, while Western Europe had a three percent growth during the same period of time.
The pizza restaurant industry is divided into independent and chain restaurants. As of March 2015, 54 percent of pizza restaurants in the United States were independently run, with the remaining share made up of chain restaurants. Despite the independents accounting for the greatest numbers, chain pizza restaurants such as Pizza Hut or Papa Murphy’s Pizza, accounted for a larger amount of sales nationally. Between October 2016 and September 2017, chain pizza restaurants generated 24.99 billion U.S. dollars in sales, whereas independent pizzerias made approximately 18.5 billion U.S. dollars over the same period.