Pizza and Italian restaurant market in the United Kingdom - Statistics & Facts

Published by Jennifer Luty, Jan 17, 2019
Pizza restaurants and Italian restaurants are among the most popular restaurant types in the United Kingdom (UK). There is a clear divide in the pizza restaurant market between pizza delivery and serviced pizza/Italian restaurants. The pizza delivery market is worth 2.1 billion British pounds in the UK and is a major segment of the food delivery industry. The market leader is the U.S. brand Domino’s Pizza, which operates over one thousand stores in the UK. The UK is home to the largest international franchise of Domino’s Pizza, Domino’s Pizza Group (UK), which generated system sales of around 1.2 million British pounds in 2017.

Besides delivery, pizza and Italian cuisine is a staple across the UK casual dining market. Several of the biggest casual dining brands fall under the Italian cuisine category: Pizza Express, Pizza Hut and Prezzo to name a few. Another key player on the market is Azzurri Group, the parent company of several Italian casual dining restaurants, including Zizzi and Ask Italian. Although popular with diners, stagnation in the sit-down casual dining market and difficulties with rising costs has meant many brands have had to restructure. Jamie’s Italian, owned by British celebrity chef Jamie Oliver, most notably struggled, with store closures announced in 2018 and a decline in profits of 9.4 million British pounds according to accounts for 2016/17.

Despite this, consumption of pizza remains high among Brits. Whether ordering or eating out, the taste for Italian cuisine is sure to stay a part of Britain's appetite.

Interesting statistics

In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Pizza and Italian restaurant market in the United Kingdom (UK)".

Pizza and Italian restaurant market in the United Kingdom (UK)

Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Pizza and Italian restaurant market in the United Kingdom (UK)" and take you straight to the corresponding statistics.

Italian casual dining market

Consumer behavior

Infographics on the topic

Pizza and Italian restaurant market in the United Kingdom (UK) Infographic - The UK's most popular dining brands

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