Travel and hotel review sites' influence on holiday decisions UK 2015

Influence of travel and hotel review sites on holiday decisions in the United Kingdom (UK) in 2015

Travel and hotel review sites' influence on holiday decisions UK 2015 This statistic presents the influence of travel and hotel review sites on holiday decisions in the United Kingdom (UK) in 2015. Reviews were valued during the decision-making process: 68 percent of respondents rated reviews as important, and 79 percent reported their travel experiences matched reviews.
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Influence of travel and hotel review sites on holiday decisions in the United Kingdom (UK) in 2015

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Share of respondents
Experience matched reviews79%
Trust reviews76%
Rate reviews important68%
Purchase after reading review24%
Share of respondents
Experience matched reviews79%
Trust reviews76%
Rate reviews important68%
Purchase after reading review24%
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This statistic presents the influence of travel and hotel review sites on holiday decisions in the United Kingdom (UK) in 2015. Reviews were valued during the decision-making process: 68 percent of respondents rated reviews as important, and 79 percent reported their travel experiences matched reviews.
Show more
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Statistics on "Holiday travel in the United Kingdom (UK)"
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  • Holidays abroad
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  • Destinations
  • Holiday travel behavior
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