Vitamins, minerals, and supplements are a great way to enhance one’s diet and nutritional intake, and the market for such products has increased in size rapidly between 2007 and 2017. The largest segment of the vitamin, mineral, and supplement market is dietary supplements, which was valued at about 60.8 billion U.S. dollars in 2017.
Healthy Consumer Behavior in the U.S.
According to a 2017 survey, over half of U.S. consumers have either started to or have been reading labels and comparing sodium levels in different soups, breads, and frozen meals, as well as cutting back on foods high in saturated fats.
Functional Foods
According to the Mayo Clinic, functional foods refer to a broad category of foods that have an added benefit beyond basic sustenance. For instance, yogurt could be considered a functional food since it often contains probiotics, or beneficial bacteria. In the United States, around 23 percent of adult consumers are interested in probiotics, for adults aged 18 to 34 years, this share increases to 32 percent
Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)*
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McKinsey & Company. (December 1, 2013). Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)* [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company. "Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)*." Chart. December 1, 2013. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company. (2013). Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)*. Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company. "Size of The Vitamin, Mineral and Supplement Market Worldwide from 2007 to 2017, by Category (in Billion U.S. Dollars)*." Statista, Statista Inc., 1 Dec 2013, https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company, Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)* Statista, https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/ (last visited December 06, 2024)
Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)* [Graph], McKinsey & Company, December 1, 2013. [Online]. Available: https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/