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Sales value of the over-the-counter medication market in Great Britain 2000-2019

Since the year 2000, the annual sales value of over-the-counter (OTC) medicines in Great Britain has grown nearly year-on-year. At the start of the provided time interval the sales value of OTC medicines was 1.65 billion British pounds, by 2019 this figure stood at 2.74 billion British pounds.

OTC category breakdown

From the 2.6 billion pounds sales value that OTC medicines amounted to in 2018, pain relief was the category with the highest sales value at over 566 million pounds. The second highest category was cough/cold/sore throat medication with a sales value of 460.1 million pounds, and then vitamins and minerals at 427 million pounds.

Leading brands in the market

In the UK in 2017, the leading adult oral analgesic (also known as painkillers) brand by sales value was Nurofen with a sales value of 80 million British pounds. While in the same year, the pediatric analgesic market was dominated by Calpol with a sales value of 52.5 million British pounds. Nurofen followed with the second highest sales value among the children’s pain relief market.

Annual sales value of over-the-counter (OTC) medicines in Great Britain from 2000 to 2019

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Release date

March 2020


United Kingdom

Survey time period

2000 to 2019

Supplementary notes

All outlets excluding health food stores.

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Statistics on "Over-the-counter medicine industry in the United Kingdom"

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