Awareness of robo-advisors among online bank account holders 2016-2018

This statistic displays the results of a survey on the awareness of robo-advisors among digital banking users in Italy from 2016 to 2018. According to data, in 2018 it was found that 45 percent of responding online account holders reported that they had never heard about robo-advisors.

Awareness of robo-advisors in the banking sector among online bank account holders 2016-2018

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Release date

March 2018



Survey time period

March 12-23, 2018

Number of respondents

3,052 respondents

Method of interview

Email survey

Supplementary notes

The question of the survey was phrased as follows: "Have you ever heard about robo-advisors?" .
The source adds the following information: "This survey was conducted on a base of 3.1 millions of individuals with an online bank account." (translated from Italian)

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Statistics on "Online banking in Italy"

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