De Beers' revenue 2011-2019

In 2019, the revenue of diamond mining company De Beers was about 4.6 billion U.S. dollars.

De Beers

De Beers was founded by Cecil Rhodes in 1888, a British businessman and politician in Southern Africa. The company is now headquarted in London. Multinational mining company AngloAmerican has had control of De Beers since August 2012, when it purchased the Oppenheimer family’s 40 percent stake in De Beers, thus gaining an 85 percent ownership.

Are De Beers Diamonds Forever?

De Beers first coined the term “A Diamond is Forever” as a part of their advertising campaign in 1947. This famous slogan helped to popularize diamond rings as a normative status symbol for engagement and wedding rings. To this day, the global value of the diamond jewelry market continues to increase each year. Once having a near monopoly on the diamond industry, today De Beers remains one of the leading producers, but is no longer the market leader.

Revenue of De Beers from 2011 to 2019

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Sources

Release date

March 2020

Region

Worldwide

Survey time period

2011 to 2019

Supplementary notes

De Beers has been 85 percent owned by Anglo American since August 2012.
This statistic was assembled using several editions of Anglo American's annual reports.

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Statistics on "Diamond industry"

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