insurance customer recommendation likelihood in the United Kingdom (UK) 2014-2017

This statistic illustrates the share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017, by insurance type. As of 2017, it can be seen that 32 percent of respondents stated that they have recommended their life insurer to family or friends, which was an increase of 12 percent from 2015.

Share of consumers who have recommended their current insurance provider to friends or family in the United Kingdom (UK) in 2014, 2015 and 2017*, by insurance type

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Source

Release date

May 2018

Region

United Kingdom

Survey time period

2014, 2015 and 2017

Supplementary notes

* Data for 2016 not provided by the source.

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