The statistic shows results of a survey conducted among companies which did not sell their products and/or services online to other EU countries in Sweden in 2014. It displays their level of concern about the impact of online selling on their overall image and trademarks. The majority of responding companies stated that the risk that online sales would damage their overall image and trademarks had not been a problem at all (70 percent).
Companies in Sweden concerned about online sales potentially damaging their overall image and trademarks in 2014
Original survey question: "If you were to sell your products and/or services online, tell me if each of the following difficulties would be a major problem, a minor problem or not a problem at all for your company? - There is a risk that online sales would damage the overall image of your company and trademarks"
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European Commission. (May 1, 2015). Companies in Sweden concerned about online sales potentially damaging their overall image and trademarks in 2014 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/603531/swedish-companies-having-image-concerns/
European Commission. "Companies in Sweden concerned about online sales potentially damaging their overall image and trademarks in 2014." Chart. May 1, 2015. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/603531/swedish-companies-having-image-concerns/
European Commission. (2015). Companies in Sweden concerned about online sales potentially damaging their overall image and trademarks in 2014. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/603531/swedish-companies-having-image-concerns/
European Commission. "Companies in Sweden Concerned about Online Sales Potentially Damaging Their Overall Image and Trademarks in 2014." Statista, Statista Inc., 1 May 2015, https://www.statista.com/statistics/603531/swedish-companies-having-image-concerns/
European Commission, Companies in Sweden concerned about online sales potentially damaging their overall image and trademarks in 2014 Statista, https://www.statista.com/statistics/603531/swedish-companies-having-image-concerns/ (last visited September 21, 2024)
Companies in Sweden concerned about online sales potentially damaging their overall image and trademarks in 2014 [Graph], European Commission, May 1, 2015. [Online]. Available: https://www.statista.com/statistics/603531/swedish-companies-having-image-concerns/