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Leading RIA firms in the United States 2020, by AUM

In September 2020, the assets under management (AUM) of Financial Engines Advisors amounted to 229 billion U.S. dollars, making it the largest firm of registered investment advisors (RIAs) in the United States by AUM. All but the top three firms managed less than 42 billion U.S. dollars in assets.

What funds do RIAs manage?

RIAs cater mostly to high net worth individuals. The asset allocation of high net worth individuals included equity, cash equivalents, and real estate. The most affluent of these, the ultra-high net worth individuals, are concentrated in the United States, giving U.S.-based RIAs access to a large pool of assets to manage.

The investment industry

There are thousands of RIAs in the United States. In addition to advising clients on the economic environment and their investment options, the most successful RIAs learn how to adjust to their clients’ preferences. For example, these clients have their favorite communication channels that vary by generation. Under such circumstances, it pays to know whether an email or phone call is more appropriate for client communication.

Leading registered investment advisory firms in the United States as of September 2020, by assets under management

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Release date

September 2020


United States

Survey time period

September 10, 2020

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