Purchasing channels of sports bicycles in the Netherlands 2016, by channel

This statistic shows the share of cyclists purchasing their next sports bicycles in the Netherlands in 2016, by purchasing channel. As of 2016, close to 70 percent of the Dutch cyclists will purchase their next sports bike at a specialty store and therefore want specific advice on their bicycle purchase. The general bicycle stores was with 60 percent the second most chosen option, whereas the online store was with approximately 15 percent significantly a less chosen option to buy bicycles in the Netherlands.
When looking at another aspect, the bicycle sales in the Netherlands, 40 percent of the new bicycles sold in 2018 were electrical bicycles, an increase of 30 percent when comparing it to 2008. The hybrid bicycles were in a slight decrease, where in 2010 ten percent of the bicycle sales were hybrids, in 2018 it was four percent. The normal tour or city bicycles faces the same with a sales loss of ten percent in six years. However, even though the demand for electric bicycles increased, the share of normal tour of city bicycles sales remained higher with roughly 40 percent.

Share of cyclists purchasing their next sports bicycle in the Netherlands in 2016, by purchasing channel

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Release date

September 2016



Survey time period

July 22, 2016 to August 2, 2016

Number of respondents

3,009 respondents

Age group

18 years and older

Special properties

individuals who bike/cycle on a sports bike more than 12 times a year (including mountain biking, handbiking, etc.)

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original. Hence, the purchase is intent purchase.

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