Greggs - a consumer favorite
Greggs is consistently rated favorably among consumers, particularly on value for money. In 2021, it ranked as the most popular dining brand in Britain. Competing across the bakery, sandwich and coffee shop markets, Greggs is continually expanding its number of outlets to compete with its other lunchtime rivals, Pret A Manger and Costa Coffee.
Coffee and sandwich chains dominate
Coffeehouses and sandwich bars are an important segment of the quick-service restaurant sector. Although local sandwich shops and independent coffee shops attract a significant number of visitors, branded coffee chains dominate. Of non-specialist chains, Greggs (being primarily a bakery brand) is the most visited.