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Health and wellness food trends in the United Kingdom - statistics & facts

Dietary habits across the Western world are evolving. One of the major drivers of changing food and drink consumption is a more health-conscious consumer. This is visible in the United Kingdom, where one of the leading reasons for being vegan is the desire to lead a healthier lifestyle. The number of vegans in Britain has been growing for years and will likely increase further. Similarly, a leading reason for buying organic products is that customers perceive them to be healthier than other products. The organic food and drink market in the UK currently generates over two billion British pounds.

The shift towards meat-free products

Meat is increasingly seen as a product that is less healthy than other food and damaging to the environment. In an attempt to avoid or reduce the intake of meat, eating behaviors are changing. As a result, a sizeable share of the UK population is consuming more meat free meals. Even among those who think of themselves as meat eaters, about a quarter stated that they tried to reduce their meat consumption. Together, plant-based alternatives and vegetarian products generated a sales revenue of over one billion British pounds in the UK.

The fight against sugar

The UK government introduced a tax on sugary drinks to encourage producers to reduce sugar content in their products, as well as portion sizes. After the introduction of the Soft Drink Industry Levy in 2018, the sales share of soft drinks with eight or more grams of sugar per 100 milliliters fell by eleven percent, compared to sales in 2015. The market for carbonates with reduced sugar content reached over 4.8 billion British pounds the year the levy went into effect. Low and no calorie drinks made up over a third of the carbonated soft drink market.

Interesting statistics

In the following 5 chapters, you will quickly find the 37 most important statistics relating to "Health and wellness food trends in the UK".

Health and wellness food trends in the United Kingdom

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All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Health and wellness food trends in the UK" and take you straight to the corresponding statistics.

Meatless food products


Sugar free and low sugar products

Protein products


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