Leading brands of bread in Great Britain 2016-2018, by number of users

This statistic shows a ranking of the leading bread brands in Great Britain from 2014 to 2018, by number of users. In 2018, an estimated 11.2 million people used Warburtons.
The difference in the the volume of bread sold is starker than the difference that distinguishes these brands based on number of users. In 2016, the amount of bread sold by Warburton's, weighed in at 336 million kilograms. Nearest rival Hovis, sold 221.2 million kilograms of bread in the same year, followed by Kingsmill with 212.4 million kilograms.

Bread is a key component of an average diet in the United Kingdom. In 2016, 45.4 percent of respondents to a survey conducted by thegrocer.co.uk reported eating bread every day, and less than ten percent of respondents stated that eat bread less than once a week or never.

Annual expenditure on bread in the United Kingdom has risen steadily each year since 2009, after falling from 2008 to 2009. In 2016, annual expenditure on bread and cereals in the United Kingdom amounted to 14.88 billion British pounds, up from 13.54 billion British pounds in 2009.

Brands of bread ranked by number of users in Great Britain from 2016 to 2018

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Release date

June 2019


United Kingdom (Great Britain)

Survey time period

2016 to 2018

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.*Number of respondents: n (2016) = 24.,507 ; n (2017) = 24,845; n (2018) = 24,191

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