Major reasons Gen Y consumers in Europe don't buy vehicles

This survey illustrates the top three reasons why consumers in Europe don't buy vehicles, based on comparisons of the volume of respondents in Generation Y* to those of other generations, in 2014, as a percentage of the total of respondents. From the results of the survey, it can be seen that the highest percentage of respondents in Generation Y will not buy vehicles due to the high costs of operation and maintenance.

Leading reasons why Generation Y consumers in Europe don't buy vehicles 2014, (share in percent)

Characteristic	Generation Y*	Other generations
-	-	-
-	-	-
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Release date

January 2014

More information

Region

Europe

Survey time period

2014

Age group

18 years and older

Supplementary notes

*Generation Y - (syn. - millennials) the generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.

Note: "Strongly agree" and "Agree" responses have been summed up together.

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