Cut flower auction sales value in the Netherlands 2018-2019

As of February 2019, the cut flowers auction sales value in the Netherlands amounted to approximately 213 million euros. This was the highest sales value between May 2018 and November 2019. The lowest value was registered in July 2018, when the total sales were roughly 100 million euros. Concerning the cut flower auction sales volume in November 2019, the total sales volume was roughly 348 million. This is a decrease compared to the same month in the previous year, when the value amounted to approximately 366 million.

Price cut flowers highest in December

Regarding the average price of cut flowers sold in auctions in the Netherlands, November 2019 was regarded as the month with the highest average price of 36 eurocent per flower. Cut flowers in April 2018 had the lowest value with an auction value of 20 eurocents per flower. One of the best-known flower auctions in the Netherlands is Royal FloraHolland. The total revenue of Royal FloraHolland in 2018 was roughly 4.6 billion euros, of which the majority came from the cut flower auction sales with a total revenue of roughly 2.55 billion euros.

Flowers with highest sales value in action were roses

Examining the revenue of cut flower sales by type of Royal FloraHolland, roses were with a sales value of 707 million euros the leading cut flower in 2018. The chrysanthemum was sold for a total of 325 million euros, whereas the tulip’s sales value amounted to approximately 260 million euros.

Cut flower auction sales value in the Netherlands from January 2018 to November 2019

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Source

Release date

December 2019

Region

Netherlands

Survey time period

May 2018 to November 2019

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Statistics on "Flower market in the Netherlands"

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