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Cut flower auction sales value in the Netherlands 2018-2019

Cut flower auction sales value in the Netherlands from January 2018 to January 2019 (in 1,000 euros)

by Brigitte van de Pas, last edited Aug 12, 2019
Cut flower auction sales value in the Netherlands 2018-2019 As of February 2019, the cut flowers auction sales value in the Netherlands amounted to approximately 213 million euros. This was the highest sales value between May 2018 and May 2019. The lowest value was registered in July, when the total sales were roughly 100 million euros. Concerning the cut flower auction sales volume in January 2019, the total sales volume was roughly 569 million. This is a decrease compared to the same month in the previous year, when the value amounted to approximately 595 million.
Price cut flowers highest in December

Regarding the average price of cut flowers sold in auctions in the Netherlands, December 2018 was regarded as the month with the highest average price of 35 eurocent per flower. Cut flowers in April 2018 had the lowest value with an auction value of 20 eurocents per flower. Furthermore, one of the known flower auctions in the Netherlands is Royal FloraHolland. The total revenue of Royal FloraHolland was roughly 4.7 billion euros, of which the majority came from the cut flower auction sales with a total revenue of roughly 2.74 billion euros.

Flowers with highest sales value in action were roses

Examining the revenue of cut flower sales by type of Royal FloraHolland, roses were with a sales value of 731 million euros the leading cut flower in 2017. The Chrysanthemum was sold for a total of 305 million euros, whereas the Tulip’s sales value amounted to approximately 280 million euros.
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Cut flower auction sales value in the Netherlands from January 2018 to January 2019 (in 1,000 euros)

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  • Floriculture in the Netherlands
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  • Flower sales in the Netherlands
  • Flower trade in the Netherlands
  • Royal FloraHolland
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