Cut flower auction sales revenue in the Netherlands 2018-2021

As of August 2021, the cut flowers auction sales value in the Netherlands amounted to approximately 164 million euros. This was the highest August sales value since measurements started in 2010, and a revenue gain of more than 30 million euros compared to the month before. As such, the flower auction industry appears to have recovered from a disaster-ridden 2020. Concerning the cut flower auction sales volume in August 2021, the total sales volume was roughly 463 million. This was also an increase compared to the same month in the previous year, when the volume amounted to approximately 438 million.

Price cut flowers highest in November

Regarding the average price of cut flowers sold in auctions in the Netherlands, May 2021 was the month with the highest average price of 43 eurocent per flower. Cut flowers had the lowest value in April 2020 with an auction value of 18 eurocents per flower. One of the best-known flower auctions in the Netherlands is Royal FloraHolland. The total revenue of Royal FloraHolland was roughly 4.65 billion euros in 2020.

Flowers with highest sales value in action were roses

Examining the revenue of cut flower sales by type of Royal FloraHolland, roses were the leading cut flower in 2020 with a sales value of 634 million euros. The chrysanthemum was sold for a total of 313 million euros, whereas the tulip’s sales value amounted to approximately 243 million euros.