Cut flower auction sales value in the Netherlands 2018-2019

As of February 2019, the cut flowers auction sales value in the Netherlands amounted to approximately 213 million euros. This was the highest sales value between May 2018 and November 2019. The lowest value was registered in July 2018, when the total sales were roughly 100 million euros. Concerning the cut flower auction sales volume in November 2019, the total sales volume was roughly 348 million. This is a decrease compared to the same month in the previous year, when the value amounted to approximately 366 million.

Price cut flowers highest in December

Regarding the average price of cut flowers sold in auctions in the Netherlands, November 2019 was regarded as the month with the highest average price of 36 eurocent per flower. Cut flowers in April 2018 had the lowest value with an auction value of 20 eurocents per flower. One of the best-known flower auctions in the Netherlands is Royal FloraHolland. The total revenue of Royal FloraHolland in 2018 was roughly 4.6 billion euros, of which the majority came from the cut flower auction sales with a total revenue of roughly 2.55 billion euros.

Flowers with highest sales value in action were roses

Examining the revenue of cut flower sales by type of Royal FloraHolland, roses were with a sales value of 707 million euros the leading cut flower in 2018. The chrysanthemum was sold for a total of 325 million euros, whereas the tulip’s sales value amounted to approximately 260 million euros.

Cut flower auction sales value in the Netherlands from January 2018 to November 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019



Survey time period

May 2018 to November 2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Flower market in the Netherlands"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.