Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Number of foreign visitors in Japan 2019, by region

In 2019, Japan welcomed approximately 9.6 million visitors from China. In terms of visitor distribution by nationality, Chinese tourists were the most numerous foreign visitors, followed by South Korean and Taiwanese visitants. Guests from East Asian countries comprised over 70 percent of visitors to Japan.

 What are the leading drivers for inbound tourism in Japan?  

Depending on their country of origin, travelers tended to seek different experiences from their stay in Japan. For tourists from China, Japanese cuisine, as well as shopping seemed to be leading motivations to visit Japan. This was the case for many other East Asian travelers, as Japanese food and shopping districts also appeared to be the most appealing for South Korean and Taiwanese tourists. Looking at the leading activities among Chinese tourists in Japan, eating Japanese food, shopping, and walking in shopping districts were the most popular and were undertaken by the vast majority. Asian visitors’ motivations and activities tended to be consumer oriented. On the other hand, leading drivers for visitors from the West, for example, the United States, tended to be more culture oriented. Next to eating Japanese food, leading drivers for Western nations also included experiencing Japan’s nature, sightseeing, and learning about Japanese history and culture.

 Shopping tourism in Japan

    Inbound shopping tourism is thriving in Japan and is especially popular among East Asian visitors. One possible explanation is Japan’s reputation of having a high product quality and service-oriented mindset, while another reason might be the government’s proactive approach to enabling tourism in general. Chinese tourists seem to have taken a liking to shopping in Japan, as they rank first in terms of foreign visitor per capita shopping expenditure.

Number of international visitors to Japan in 2019, by region of origin

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2020

Region

Japan

Survey time period

2019

Supplementary notes

*"Others" is Asian, European or other countries/regions not otherwise shown.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Travel and tourism in Japan "

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.