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U.S. consumer evaluation about the healthiness of selected food products 2016

Consumer beliefs about the healthiness of food products in the United States in 2016, by category*

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Sources

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Release date

October 2016

Region

United States

Survey time period

2016

Number of respondents

~ 1,000

Special properties

U.S. population

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: “How healthy or unhealthy do you consider each of the following foods?” Individuals responded on a five-point scale: 1=very unhealthy, 2=somewhat healthy, 3=neither healthy nor unhealthy, 4=somewhat healthy, and 5 = very healthy.
The source does not provide any information about the age of the respondents.
FooDS is a monthly online survey with a sample size of at least 1,000 individuals, weighted to match the U.S. population in terms of age, gender, education and region of residence.

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