In 2023, the brand competitiveness index of Tromm by LG Electronics measured 81 out of 100. It thus ranked first among washing machine brands. Samsung and WINIA scored 79 and 74 points, respectively.
National Brand Competitiveness Index of washing machine brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
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Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (May 31, 2023). National Brand Competitiveness Index of washing machine brands in South Korea in 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of washing machine brands in South Korea in 2023." Chart. May 31, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of washing machine brands in South Korea in 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Washing Machine Brands in South Korea in 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of washing machine brands in South Korea in 2023 Statista, https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/ (last visited July 27, 2024)
National Brand Competitiveness Index of washing machine brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), May 31, 2023. [Online]. Available: https://www.statista.com/statistics/667088/south-korea-washing-machine-brand-competitiveness-index/