Car rental company brand competitiveness index South Korea 2022

Published by
Jang Seob Yoon,
Aug 1, 2023
In 2022, Lotte rent a car ranked first with a brand competitiveness index that measured 78 out of 100 in South Korea. The leading three car rental companies all maintained their ranking from the previous year.

National Brand Competitiveness Index of leading car rental company brands in South Korea in 2022

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Release date

September 2022

Region

South Korea

Survey time period

2022

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

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