In 2023, Lotte rent a car ranked first with a brand competitiveness index that measured 79 out of 100 in South Korea. The leading three car rental companies all maintained their ranking from the previous year.
National Brand Competitiveness Index of leading car rental company brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of leading car rental company brands in South Korea in 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of leading car rental company brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of leading car rental company brands in South Korea in 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Leading Car Rental Company Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of leading car rental company brands in South Korea in 2023 Statista, https://www.statista.com/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/ (last visited October 06, 2024)
National Brand Competitiveness Index of leading car rental company brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/669986/south-korea-car-rental-company-brand-competitiveness-index/