Survey: sources of inspiration to buy furniture in Italy in 2016, by product

This statistic illustrates the leading sources of inspiration to choose what piece of furniture to purchase in Italy in 2016, broken down by product. As of the survey period, respondents relied mostly on official furniture websites and online magazines (67 percent) in order to choose what large and small furniture items to buy.

Leading sources of inspiration to choose what furniture to purchase in Italy in 2016, by product

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Source

Release date

July 2016

Region

Italy

Survey time period

2016

Number of respondents

3,616 respondents

Special properties

consumers who purchased furniture or a furnishing item at least once in the 12 months prior to survey (of which, at least one online)

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Quali canali hai utilizzato per ispirarti, scegliere il tipo di prodotto da acquistare?".

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Statistics on "Furniture manufacturing industry in Italy"

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