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Millennial eSports fans view of in-game branding in the U.S. 2016

The statistic shows the Millennial eSports fans' attitude towards in-game play branding and sponsorship in the United States as of July 2016. During the survey 41 percent of responding Millennial eSports enthusiasts said they preferred to see brand logos on player uniforms or gear.

Millennial eSports fans' attitude towards in-game play branding and sponsorship in the United States as of July 2016

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Source

Release date

August 2016

Region

United States

Survey time period

July 4 to 10, 2016

Number of respondents

total survey n = 2,500

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