Devices used to watch Netflix in the Netherlands 2017-2019

More than three-quarters of Dutch Netflix subscribers in 2019 preferred to use the video streaming service on their Smart TV. Mobile Netflix use also saw an increase in the Netherlands between 2017 and 2018: 26 percent of respondents indicated they watched Netflix on their smartphone in 2018. The install base of the Netflix app on smartphones was around 24 percent at the end of 2018, the third highest device of the Netherlands. There were around three million Dutch Netflix subscribers in the fourth quarter of 2018.

Smart TV or TV made smart?

The numbers shown here on “smart TV” (as defined by the source) likely concern the use of a dedicated Netflix app that was installed on a smart TV. The source, however, does not explicitly mention streaming towards a TV using devices like a Google Chromecast or Apple TV. The Netherlands does not provide many numbers on these devices. Media centers or dongles were most used among 35- to 49-year-olds in 2017, whereas watching Netflix via Chromecast or Apple TV was less popular than watching via a laptop.

Mobile television especially popular among Millennials

According to survey results from 2018, Millennials (defined as ages 22-36) were more likely to use their smartphone to watch online television, online video or online movies. Roughly 59 percent of the respondents from this age group said they already did so, compared to a national average of 33 percent. The survey does mention, though, that the use of mobile television increased among all age groups.

Share of respondents using Netflix in the Netherlands from 2017 to 2019, by device

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Release date

January 2020



Survey time period

December 2017 to December 2019

Number of respondents

n 2017 = 1,024; n 2018 = 1,188; n 2019 = 1,280

Age group

13 years and older

Special properties

owns the mentioned device

Method of interview

Online panel

Supplementary notes

* The source made some changes in 2019, most notably adding the numbers for laptop and PC together. "Laptop" in 2019 is referred to as "Laptop/PC" in the source material.

The source does not specify the number of respondents for this question. The number provided concerns the overall online population.

The source does not provide any information regarding percentage points exceeding 100 percent. The source does not provide any information on possible additional answering options during the survey.

The results have been weighted to represent the entire internet population.

The figures have been taken from several publications. Figures for 2017 were previously published by the source.

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Statistics on "Video on demand in the Netherlands"

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