Devices used to watch Netflix in the Netherlands 2017-2018

Share of respondents using Netflix in the Netherlands in 2017 and 2018, by device

by Raynor de Best, last edited Sep 16, 2019
Devices used to watch Netflix in the Netherlands 2017-2018 Three-quarters of Dutch Netflix subscribers in 2018 preferred to use the video streaming service on their smart TV. Mobile Netflix use also saw an increase in the Netherlands between 2017 and 2018: 26 percent of respondents indicated they watched Netflix on their smartphone in 2018. The install base of the Netflix app on smartphones was around 24 percent at the end of 2018, the third highest device of the Netherlands. There were around three million Dutch Netflix subscribers in the fourth quarter of 2018.
Smart TV or TV made smart?

The numbers shown here on “smart TV” (as defined by the source) likely concern the use of a dedicated Netflix app that was installed on a smart TV. The source, however, does not explicitly mention streaming towards a TV using devices like a Google Chromecast or Apple TV. The Netherlands does not provide many numbers on these devices. Media centers or dongles were most used among 35- to 49-year-olds in 2017, whereas watching Netflix via Chromecast or Apple TV was less popular than watching via a laptop.

Mobile television especially popular among Millennials

According to survey results from 2018, Millennials (defined as ages 22-36) were more likely to use their smartphone to watch online television, online video or online movies. Roughly 59 percent of the respondents from this age group said they already did so, compared to a national average of 33 percent. The survey does mention, though, that the use of mobile television increased among all age groups.
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Share of respondents using Netflix in the Netherlands in 2017 and 2018, by device

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Statistics on "Video on demand in the Netherlands"
  • Market size: a) population and infrastructure
  • Market size: b) VoD services in Dutch society
  • Netflix
  • Videoland, NPO Start, RTL XL, Ziggo, YouTube
  • Viewing behavior
  • Devices used for watching video content (i.e. OTT, smartphone use)
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