Share of smartphone shipments in Europe 2015-2018, by vendor

Samsung and Apple’s time as the unchallenged leaders of the European smartphone market has come to an end, according to breakdown of smartphone shipments in Europe by vendor. Huawei’s share of the market has grown from just two percent in the first quarter of 2015, to reach 23 percent by the end of 2018. The second quarter of 2018 saw Huawei overtake one of the ‘big two’ for the first time, with Huawei accounting for 21 percent of total shipments, ahead of the 17 percent Apple accounted for.

Smartphones make up the primary component of the European mobile phone market, with smartphone penetration exceeding 50 percent for the first time in 2015.

Leading manufacturers maintain their share.

While the total share of the European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than 50 percent of the total market in the fourth quarter of 2018, 0.1 percent more than their share of the market in the fourth quarter of 2016. Rather than the larger manufacturers, it has been the smaller manufacturers such as LG, ZTE and Lenovo that have seen their share of shipments decline. Smartphones manufactured by companies other than Samsung, Apple or Huawei made up 54 percent of the total market in 2011, compared with just 29 percent in 2018.

Huawei’s growth globally

Huawei’s growth is not just limited to Europe, with the company increasing the total number of handsets shipped by 51.2 million units, to obtain a 16.1 percent share of the global smartphone market.

Smartphone shipments' share in Europe by vendor from the 1st quarter of 2015 to the 4th quarter of 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Counterpoint Research
Release date

February 2019



Survey time period

2015 to 2018

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "TCL Technology"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.