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Share of smartphone shipments in Europe 2015-2018, by vendor
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Share of smartphone shipments in Europe 2015-2018, by vendor
Smartphone shipments' share in Europe by vendor from the 1st quarter of 2015 to the 4th quarter of 2018
by S. O'Dea,
last edited
Aug 9, 2019
Samsung and Apple’s time as the unchallenged leaders of the European smartphone market has come to an end, according to breakdown of smartphone shipments in Europe by vendor. Huawei’s share of the market has grown from just two percent in the first quarter of 2015, to reach 23 percent by the end of 2018. The second quarter of 2018 saw Huawei overtake one of the ‘big two’ for the first time, with Huawei accounting for 21 percent of total shipments, ahead of the 17 percent Apple accounted for.
Smartphones make up the primary component of the European mobile phone market, with smartphone penetration exceeding 50 percent for the first time in 2015.
Leading manufacturers maintain their share.
While the total share of the European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than 50 percent of the total market in the fourth quarter of 2018, 0.1 percent more than their share of the market in the fourth quarter of 2016. Rather than the larger manufacturers, it has been the smaller manufacturers such as LG, ZTE and Lenovo that have seen their share of shipments decline. Smartphones manufactured by companies other than Samsung, Apple or Huawei made up 54 percent of the total market in 2011, compared with just 29 percent in 2018.
Huawei’s growth globally
Huawei’s growth is not just limited to Europe, with the company increasing the total number of handsets shipped by 51.2 million units, to obtain a 16.1 percent share of the global smartphone market.
Smartphone shipments' share in Europe by vendor from the 1st quarter of 2015 to the 4th quarter of 2018
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| Samsung | Apple | Huawei | LG | ZTE | Lenovo | TCL(Alcatel) | Wiko | Nokia HMD | Xiaomi | Others | |
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by S. O'Dea,
last edited
Aug 9, 2019
Samsung and Apple’s time as the unchallenged leaders of the European smartphone market has come to an end, according to breakdown of smartphone shipments in Europe by vendor. Huawei’s share of the market has grown from just two percent in the first quarter of 2015, to reach 23 percent by the end of 2018. The second quarter of 2018 saw Huawei overtake one of the ‘big two’ for the first time, with Huawei accounting for 21 percent of total shipments, ahead of the 17 percent Apple accounted for.
Smartphones make up the primary component of the European mobile phone market, with smartphone penetration exceeding 50 percent for the first time in 2015.
Leading manufacturers maintain their share.
While the total share of the European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than 50 percent of the total market in the fourth quarter of 2018, 0.1 percent more than their share of the market in the fourth quarter of 2016. Rather than the larger manufacturers, it has been the smaller manufacturers such as LG, ZTE and Lenovo that have seen their share of shipments decline. Smartphones manufactured by companies other than Samsung, Apple or Huawei made up 54 percent of the total market in 2011, compared with just 29 percent in 2018.
Huawei’s growth globally
Huawei’s growth is not just limited to Europe, with the company increasing the total number of handsets shipped by 51.2 million units, to obtain a 16.1 percent share of the global smartphone market.
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- February 2019
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- Region
- Europe
- Survey time period
- 2015 to 2018
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- Release date
- February 2019
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More information
- Region
- Europe
- Survey time period
- 2015 to 2018
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Statistics on "Smartphone market in Europe"
- Overview
The most important statistics
- Smartphone sales value in Western Europe from 2013 to 2017 (in billion U.S. dollars)Western Europe smartphone sales value 2013-2017
- Smartphone sales value in Central and Eastern Europe from 2013 to 2017 (in billion U.S. dollars)Central & Eastern Europe smartphone sales value 2013-2017
- Smartphone unit shipments in Western Europe from 2013 to 2017 (in million units)Western Europe smartphone unit shipments 2013-2017
- Smartphone unit shipments in Central & Eastern Europe from 2013 to 2017 (in million units)Central & Eastern Europe smartphone unit shipments 2013-2017
- Smartphone shipments' share in Europe by vendor from the 1st quarter of 2015 to the 4th quarter of 2018Share of smartphone shipments in Europe 2015-2018, by vendor
- Market share of smartphones in Europe by device from 2Q'15 to 2Q'18*Share of smartphones by device (Apple iPhone/Samsung Galaxy) in Europe 2015-2018
- OS market share by country
The most important statistics
- Market share held by smartphone operating systems in Spain from 2013 to 2019, by monthMarket share held by smartphone OS in Spain 2013-2019, by month
- Market share held by smartphone operating systems in Italy from 2016 to 2018, by monthMarket share held by smartphone OS in Italy 2016-2018, by month
- Share of operating systems of smartphone sales in Germany from 2016 to 2018, by monthMarket share held by smartphone OS in Germany 2016-2018, by month
- Smartphone sales in France market share of operating systems from 2016 to 2018, by monthMarket share held by smartphone operating systems in France 2016-2018, by month
- Share of smartphone operating systems sales in Great Britain from 2014 to 2017Share of smartphone operating systems sales in Great Britain 2014-2017
- Smartphone penetration by country
The most important statistics
- Forecast of the smartphone user penetration rate in France from 2015 to 2022Forecast of the smartphone user penetration rate in France 2015-2022
- Forecast of the smartphone user penetration rate in Italy from 2014 to 2021Forecast of the smartphone user penetration rate in Italy 2014-2021
- Forecast of the smartphone user penetration rate in Spain from 2015 to 2022Forecast of the smartphone user penetration rate in Spain 2015-2022
- Forecast of the smartphone user penetration rate in Germany from 2015 to 2022Forecast of the smartphone user penetration rate in Germany 2015-2022
- Forecast of the smartphone user penetration rate in the United Kingdom (UK) from 2015 to 2022Forecast of the smartphone user penetration rate in the UK 2015-2022
- Device usage by country
The most important statistics
- Forecast of smartphone user numbers in the United Kingdom (UK) from 2015 to 2022 (in million users)Forecast of smartphone user numbers in the United Kingdom (UK) 2015-2022
- Number of smartphone users in France from 2015 to 2022 (in millions)*Smartphone users in France 2015-2022
- Number of smartphone users in Spain from 2015 to 2022 (in millions)*Smartphone users in Spain 2015-2022
- Number of smartphone users in Germany from 2015 to 2022 (in millions)*Smartphone users in Germany 2015-2022
- Connected device usage rate in Germany from 2014 to 2017, by deviceGermany: connected device usage rate 2014-2017
- Forecast of smartphone users in Italy from 2018 to 2024 (in millions)Forecast of smartphone user numbers in Italy 2018-2024
- Connected device usage rate in Italy in 2014 to 2017, by deviceItaly: connected device usage rate 2014-2017
- Usage of apps and other habits by country
The most important statistics
- Which of the following do you do on your smartphone at least weekly?France: weekly smartphone activities 2017
- Which of the following do you do on your smartphone at least weekly?Belgium: weekly smartphone activities 2017
- What online activities do people do on their smartphones at least weekly?Italy: weekly smartphone activities 2017
- Which of the following do you do on your smartphone at least weekly?Spain: weekly smartphone activities 2017
- Which of the following do you do on your smartphone at least weekly?United Kingdom (UK): weekly smartphone activities 2017
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- Share of smartphone shipments in Middle East and Africa 2015-2017, by vendor
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- Share of smartphone shipments in Middle East and Africa 2011-2016, by vendor
- Share of smartphone sales in North America by vendor 2011-2018
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- Argentina: smartphone unit shipments by vendor 2017
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Statistics on "Smartphone market in Europe"
- Smartphone sales value in Western Europe from 2013 to 2017 (in billion U.S. dollars)
- Smartphone sales value in Central and Eastern Europe from 2013 to 2017 (in billion U.S. dollars)
- Smartphone unit shipments in Western Europe from 2013 to 2017 (in million units)
- Smartphone unit shipments in Central & Eastern Europe from 2013 to 2017 (in million units)
- Smartphone shipments' share in Europe by vendor from the 1st quarter of 2015 to the 4th quarter of 2018
- Market share of smartphones in Europe by device from 2Q'15 to 2Q'18*
- Market share held by smartphone operating systems in Spain from 2013 to 2019, by month
- Market share held by smartphone operating systems in Italy from 2016 to 2018, by month
- Share of operating systems of smartphone sales in Germany from 2016 to 2018, by month
- Smartphone sales in France market share of operating systems from 2016 to 2018, by month
- Share of smartphone operating systems sales in Great Britain from 2014 to 2017
- Forecast of the smartphone user penetration rate in France from 2015 to 2022
- Forecast of the smartphone user penetration rate in Italy from 2014 to 2021
- Forecast of the smartphone user penetration rate in Spain from 2015 to 2022
- Forecast of the smartphone user penetration rate in Germany from 2015 to 2022
- Forecast of the smartphone user penetration rate in the United Kingdom (UK) from 2015 to 2022
- Forecast of smartphone user numbers in the United Kingdom (UK) from 2015 to 2022 (in million users)
- Number of smartphone users in France from 2015 to 2022 (in millions)*
- Number of smartphone users in Spain from 2015 to 2022 (in millions)*
- Number of smartphone users in Germany from 2015 to 2022 (in millions)*
- Connected device usage rate in Germany from 2014 to 2017, by device
- Forecast of smartphone users in Italy from 2018 to 2024 (in millions)
- Connected device usage rate in Italy in 2014 to 2017, by device
- Which of the following do you do on your smartphone at least weekly?
- Which of the following do you do on your smartphone at least weekly?
- What online activities do people do on their smartphones at least weekly?
- Which of the following do you do on your smartphone at least weekly?
- Which of the following do you do on your smartphone at least weekly?
- Opinion of seniors about the advantages of a smartphone in France in 2013
- Smartphone unit shipments in Japan from fiscal year 2010 to 2014 (in millions)
- Number of smartphone unit shipments in the United States from 2013 to 2023 (in millions)*
- Forecast number of mobile devices worldwide from 2019 to 2023 (in billions)*
- Smartphone average price forecast by region in 2019 (in euros)
- Smartphone shipments' share in Asia by vendor from 1Q'15 to 3Q'17
- Smartphone shipments' share in Middle East and Africa by vendor from 1Q'15 to 3Q'17
- Smartphone shipments' share in Europe by vendor from 2011 to 2018
- Smartphone shipments' share in Middle East and Africa by vendor from 2011 to 2016
- Smartphone sales share by brand in North America from 2011 to 2018
- Distribution of smartphone shipments in Latin America from 2016 to 2018, by vendor
- Smartphone shipments in Argentina in 3rd quarter 2017, by vendor (in million units)
- Smartphone shipments' share in North America by vendor from 2011 to 2016
- Smartphone shipments in Latin America in 2017, by vendor (in million units)
- Market share of smartphones in Asia by device from 2Q'15 to 4Q'17*
- Global smartphone System-on-Chip (SoC) revenue share by vendor in 3rd quarter 2016 and 3rd quarter 2017
- How often do you watch online videos on your smartphone?
- Preferred customer smartphone screen sizes worldwide from June 2013 to June 2017
- Chinese smartphone brand K-Touch's shipments worldwide from 2014 to 2016 (in millions)
- Value of imports of petroleum, petroleum products and related materials from Belgium to the United Kingdom (UK) from 2010 to 2014 (in 1,000 U.S. dollars)
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