Share of smartphone shipments in Europe 2015-2018, by vendor

Samsung and Apple’s time as the unchallenged leaders of the European smartphone market has come to an end, according to breakdown of smartphone shipments in Europe by vendor. Huawei’s share of the market has grown from just two percent in the first quarter of 2015, to reach 23 percent by the end of 2018. The second quarter of 2018 saw Huawei overtake one of the ‘big two’ for the first time, with Huawei accounting for 21 percent of total shipments, ahead of the 17 percent Apple accounted for.

Smartphones make up the primary component of the European mobile phone market, with smartphone penetration exceeding 50 percent for the first time in 2015.

Leading manufacturers maintain their share.

While the total share of the European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than 50 percent of the total market in the fourth quarter of 2018, 0.1 percent more than their share of the market in the fourth quarter of 2016. Rather than the larger manufacturers, it has been the smaller manufacturers such as LG, ZTE and Lenovo that have seen their share of shipments decline. Smartphones manufactured by companies other than Samsung, Apple or Huawei made up 54 percent of the total market in 2011, compared with just 29 percent in 2018.

Huawei’s growth globally

Huawei’s growth is not just limited to Europe, with the company increasing the total number of handsets shipped by 51.2 million units, to obtain a 16.1 percent share of the global smartphone market.

Smartphone shipments' share in Europe by vendor from the 1st quarter of 2015 to the 4th quarter of 2018

SamsungAppleHuaweiLGZTELenovoTCL(Alcatel)WikoNokia HMDXiaomiOthers
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Source

Release date

February 2019

Region

Europe

Survey time period

2015 to 2018

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Statistics on "Smartphone market in Europe"

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