Smartphone penetration in the Netherlands 2014-2020

As of December 2020, the smartphone penetration rate in the Netherlands amounted to 93 percent, the same percentage as in the previous year and the highest usage rate in the period between 2014 and 2020. According to the Statista Digital Market Outlook forecast, the number of smartphone users will increase steadily in the coming years. In 2018, there were around 14 million smartphone users in the Netherlands, whereas by 2025 it is forecast that this will grow to 16.12 million users.

Mobile providers and subscriptions

Majority of the mobile subscriptions in the Netherlands were from Vodafone, KPN and T-Mobile. According to a survey on the consumer behavior of the telecom market, 18 percent of the respondents indicated to have a mobile subscription at Vodafone and KPN respectively, whereas T-Mobile had a share of 17 percent. Observing the purchase behavior of individuals with mobile subscriptions, nearly 40 percent said to have bought their subscription through the website of the provider in 2019. Purchasing subscriptions through the telecom shop decreased, from nine percent in 2017 to six percent in 2018, to then increase to ten percent in 2019..