In 2018, American-based quick service restaurant (QSR) chain Baskin-Robbins generated approximately 47.42 million U.S. dollars in revenue in the United States and 115.37 million in its international locations in 2018. This figure has remained relatively stable over the past four years.

Keeping up with its sister company

Baskin-Robbins is owned by the Dunkin’ Brands franchise, which is also parent company to popular restaurant chain Dunkin’ (formerly "Dunkin’ Donuts"). Baskin-Robbins is the smaller company, accounting for less stores than its sister, operating around five and a half thousand restaurants in the United States and two and a half thousand in international locations in 2018. Comparatively, Dunkin’ operated nearly nine and a half thousand stores in the United States and around three and a half thousand abroad. In terms of revenue, Dunkin' also surpassed its sister company having generated around 600 million U.S. dollars in revenue in the United States in 2018, and 22 million in overseas locations.

Ice cream consumption in the U.S.

In a 2018 survey on ice cream and sherbet consumption in the United States, 21.31 percent of respondents stated that they ate Baskin-Robbins ice cream as of the date of survey. However, the majority of respondents said they consumed store brand ice cream in 2018.