Statistics & Facts on the Single-serve Coffee Market

The classic American coffee break has gotten a makeover. Recent figures show that single-serving coffee brewing machines such as Keurig were the second most popular brewing system after standard drip coffee makers, with 25 percent of American coffee drinkers using them in 2015. The growing popularity of single-serving coffee brewing is a curious phenomenon considering the cost of such a habit. Price comparison shows a unit of K-cups, the small capsules containing a single serving of coffee grounds in small filter, command nearly 20 U.S. dollars more than a unit of traditional roast-and-ground coffee. But for many consumers, the efficiency, quality, and array of choices offered by this machine supplies a convenient alternative to the local coffee shop.


According to the National Coffee Association, some 76 percent of U.S. consumers were aware of single-cup brewing systems and 27 percent owned one of these machines in 2015. In the retail aisle, single-cup coffee continued to play an increasingly large role within the coffee category, making up over 32 percent of sales as of January 2014. It showed the highest sales growth within the category in that year and was also rated as one of the fastest-growing private-label food and beverage categories – in terms of both dollar and unit sales. Single-cup coffee generated retail sales of about 3.16 billion U.S. dollars in 2015, and increased to 3.71 billion U.S. dollars for the 52 weeks ending January 24, 2016. Of these sales, the company Keurig Green Mountain, which was recently taken over by the JAB Holding Company, held the largest piece of cake. The company dwarfed all other competitors in the United States in 2016, making more than double in sales than its closest competitor Starbucks Coffee Co..

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Single-serve coffee market in the U.S. - Important statistics

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