Statistics & Facts on the Single-serve Coffee Market

The classic American coffee break has gotten a makeover. Recent figures show that single-serving coffee brewing machines such as Keurig were the second most popular brewing system after standard drip coffee makers, with 26 percent of American coffee drinkers using them in 2018. The growing popularity of single-serving coffee brewing is a curious phenomenon considering the cost of such a habit. Price comparison shows a unit of K-cups, the small capsules containing a single serving of coffee grounds in small filter, command nearly 20 U.S. dollars more than a unit of traditional roast-and-ground coffee. In fact, nearly half of the owners of single-cup brewing systems have an annual income of 50,000 U.S. dollars or more.

According to the National Coffee Association, 41 percent of coffee drinkers owned a single-cup coffee brewing machine in 2018. Several prominent coffee shop chains such as Starbucks and Dunkin’ Donuts have started producing their own single-cup coffee capsules to compete with Keurig and private label products. Single cup coffee products were rated among the fastest-growing private-label food and beverage categories – in terms of both dollar and unit sales. Single-cup coffee generated retail sales of about 3.71 billion U.S. dollars in 2016, and increased to 3.88 billion U.S. dollars for the 52 weeks ending January 22, 2017. Of these sales, the company Keurig Green Mountain, which was recently taken over by the JAB Holding Company, held the largest piece of cake. The company dwarfed all other competitors in the United States in 2017, making more than double in sales than its closest competitor Starbucks Coffee Co..

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Single-serve coffee market in the U.S.

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