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Estimated consumer benefits derived from Google Maps Australia 2015 by transport

This statistic displays the benefits for consumers supported by Google Maps in Australia in 2015, by mode of transport. In total, Australian consumers derived 4.3 billion Australian dollars worth of benefits from Google Maps. Most of the estimated consumer benefit that year, namely 2.2 billion Australian dollars, was derived from the use of Google Maps for driving.

Estimated value of consumer benefits supported by Google Maps in Australia in 2015, by mode of transport

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Source

Release date

March 2017

Region

Australia

Survey time period

Financial year 2015

Supplementary notes

Note: 1 Australian dollar equals 0.76 U.S. dollars and 0.71 euros (as of April 2017).

The financial year runs from July 1 to June 30 of each year.

Consumer benefits of Google Maps were estimated in two ways: First, conjoint analyses were used. Second, time saved method was used by separately estimating the time saved by using Maps for driving, public transport and walking.

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