Market shares of search engines in the Netherlands 2009-2019

Which search engines are the most popular in the Netherlands? In 2019, Google was the most used search engine in the country with a market share of roughly 96 percent. The numbers shown here include smartphones, tablets and searches on desktop. Google’s high popularity is probably one of the reasons why many Dutch B2B marketers tend to use Google AdWords for their digital advertising.

Google products have the highest reach in the Netherlands

According to a ranking of 15 online brands with the highest monthly reach in the Netherlands, Google products could be found as five different entries: the Google brand itself, excluding YouTube (in first place), Google Search (third), Google Maps (sixth), Gmail (eighth) and Google Play (14th). Roughly 87 percent of Dutch individuals visited the Google Search at least once a month at the end of 2018.

Gmail more popular than other e-mail providers

Both Gmail and Hotmail ( ranked among the most popular e-mail providers in the Netherlands in 2018. Google’s free email service saw an increase in its use, whilst domestic e-mail providers from companies as KPN or Ziggo saw a decrease.

Market share distribution of search engines in the Netherlands from 2009 to 2019*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2019



Survey time period

2009 to 2019

Supplementary notes

* The source mentioned the market shares of 16 search engines. Some of these, however, were so low that they have been omitted from the statistic. For this reason, the percentage points do not add up to 100 percent.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Internet usage in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.