Netherlands: market shares of search engines 2009-2020

Which search engines are the most popular in the Netherlands? In 2020, Google was the most used search engine in the country with a market share of roughly 95 percent. The numbers shown here include smartphones, tablets and searches on desktop. Google’s high popularity is probably one of the reasons why many Dutch B2B marketers tend to use Google AdWords for their digital advertising.

Google products have the highest reach in the Netherlands

According to a ranking of 15 online brands with the highest monthly reach in the Netherlands, Google products could be found as five different entries: the Google brand itself, excluding YouTube (in first place), Google Search (third), Google Maps (sixth), Gmail (eighth) and Google Play (14th). Roughly 87 percent of Dutch individuals visited the Google Search at least once a month at the end of 2018.

Gmail more popular than other e-mail providers

Both Gmail and Hotmail (Outlook.com) ranked among the most popular e-mail providers in the Netherlands in 2018. Google’s free email service saw an increase in its use, whilst domestic e-mail providers from companies as KPN or Ziggo saw a decrease.

Market share distribution of search engines in the Netherlands from 2009 to 2020*

Characteristic	Google	bing	Yahoo!	DuckDuckGo	Ecosia	StartPagina (Google)	Ask Jeeves
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Release date

March 2021

More information

Region

Netherlands

Survey time period

2009 to 2020

Special properties

data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

Supplementary notes

* The source mentioned the market shares of 16 search engines. Some of these, however, were so low that they have been omitted from the statistic. For this reason, the percentage points do not add up to 100 percent.

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