Estimated consumer benefits derived from Google Australia 2015 by type

This statistic displays the benefits for consumers supported by Google in Australia in 2015, by type. In total, Google Australia supported 14.8 billion Australian dollars in benefits for consumers. Most of the consumer surplus that year, namely 9.8 billion Australian dollars, was derived from Google search.

Estimated value of consumer benefits supported by Google in Australia in 2015, by type

Benefits in million Australian dollars
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2017



Survey time period

Financial year 2015

Supplementary notes

Note: 1 Australian dollar equals 0.76 U.S. dollars and 0.71 euros (as of April 2017).

The financial year runs from July 1 to June 30 of each year.

Estimated consumer benefits supported by Google are challenging to measure as individuals typically do not pay for the services, such as Search, YouTube, Maps and Gmail. Due to the lack of price indicators, the following two methodologies for measuring consumer benefits of free services are used:
• Value of time: estimates benefits by calculating how much time an individual saved by using a good or service.
• Conjoint analysis: estimates benefits by asking individuals how much they value specific products compared with other goods and services, which are often priced.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Google in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.