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Ranking of the most important properties of smartphones when considering a purchase in the United Kingdom (UK) in 2017

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Important smartphone properties for purchase decision making in the UK 2017 This statistic illustrates the ranking of the most important properties of smartphones in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to 84 percent, stated that a long battery time was the most important quality, whereas only 34 percent cared about the brand. Concerning the battery life of smartphones, ZTE, Motorola and HTC hold a high ranking among smartphones with long battery lives. Even though, the previously mentioned brands had the longest battery lives, Apple and Samsung dominated the market share of smartphone manufacturers in the United Kingdom.
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This statistic illustrates the ranking of the most important properties of smartphones in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to 84 percent, stated that a long battery time was the most important quality, whereas only 34 percent cared about the brand. Concerning the battery life of smartphones, ZTE, Motorola and HTC hold a high ranking among smartphones with long battery lives. Even though, the previously mentioned brands had the longest battery lives, Apple and Samsung dominated the market share of smartphone manufacturers in the United Kingdom.
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Release date
May 2017
Region
United Kingdom
Survey time period
May 3, 2017 to May 11, 2017
Number of respondents
929 respondents
Age group
18 years and older
Special properties
respondents are english speaking residential population who currently own a smartphone or are planning to buy a new smartphone in the coming year
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which of these properties do you find particularly important for your smartphone?"
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