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Important smartphone properties for purchase decision making in the UK 2017

Ranking of the most important properties of smartphones when considering a purchase in the United Kingdom (UK) in 2017

Important smartphone properties for purchase decision making in the UK 2017 This statistic illustrates the ranking of the most important properties of smartphones in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to 84 percent, stated that a long battery time was the most important quality, whereas only 34 percent cared about the brand. Concerning the battery life of smartphones, ZTE, Motorola and HTC hold a high ranking among smartphones with long battery lives. Even though, the previously mentioned brands had the longest battery lives, Apple and Samsung dominated the market share of smartphone manufacturers in the United Kingdom.
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Ranking of the most important properties of smartphones when considering a purchase in the United Kingdom (UK) in 2017

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This statistic illustrates the ranking of the most important properties of smartphones in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to 84 percent, stated that a long battery time was the most important quality, whereas only 34 percent cared about the brand. Concerning the battery life of smartphones, ZTE, Motorola and HTC hold a high ranking among smartphones with long battery lives. Even though, the previously mentioned brands had the longest battery lives, Apple and Samsung dominated the market share of smartphone manufacturers in the United Kingdom.
Show more
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