Smartphone manufacturers: UK market share 2019

This statistic shows the market share of smartphone manufacturers in the households in the United Kingdom (UK) in 2019. In 2019, 43 percent of the respondents had an Apple iPhone.
The smartphone market has been dominated by Apple and Samsung for quite some time, and the trend points toward it staying this way. There are new models coming out quite frequently, and consumers are keeping up with purchases and often purchasing new smartphones in order to keep their device current.
Smartphone users of all ages are catching on to the trend, and even the older generations have been increasing their presence in terms of owning smartphones. Although, when the usage of smartphone is considered the younger generations definitely trump the older. Even aspects such as nocturnal smartphone usage is something that younger generations find hard to escape from. Of course with an increase in smartphone usage the amount of data used goes up too. Vodafone customers, for example, have been increasing their data usage for quite some time.

Which brand or type of smartphone do you have?

Characteristic	Share of respondents
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Release date

April 2019

More information

Region

United Kingdom

Survey time period

January 2019 to February 2019

Number of respondents

2,123 respondents

Age group

16 years and older

Special properties

Those with a smartphone

Method of interview

Face-to-face interview

Supplementary notes

During the survey, this question was posed as follows: "Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE)"
The source adds the following information: "Data is tested at the 95% confidence level."

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