U.S. consumers who find cinema advertising helpful 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic presents the share of consumers in the United States who found cinema advertising to be helpful as of May 2017. During the survey period, 14 percent of respondents had expressed that they found cinema advertising to be very helpful, while 20 percent had reported that it was not helpful at all.

Share of consumers who found cinema advertising to be helpful in the United States as of May 2017

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Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [cinema advertising]

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