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Verizon: ad spend in the U.S. 2009-2017

Verizon's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
Verizon: ad spend in the U.S. 2009-2017 In 2017, Verizon invested more than 2.5 billion U.S. dollars in promoting its products in the United States. This was the lowest that the telecom company has spent within the three years. That same year, Verizon generated 126 billion U.S. dollars in revenue.
Verizon Communications 2018 Highlights

Verizon’s brand value stood at nearly 66 billion U.S dollars in 2017, an increase of more than two billion from the previous year. The telecom major attempted to revamp its marketing strategy, by launching a new ad campaign to transition from being just a wireless carrier to focusing on its technology products. The campaign titled “Humanability” was aimed at showcasing the influence of Verizon’s network capabilities on the wellbeing of people (remote surgery with the aid of robot), communities (traffic control with the use of telematics) and businesses (tracking data on food transport conditions).
In 2018, one of Verizon’s main highlights was leading the mobile networks in introducing 5G network technology. The company stated that it would introduce mobile 5G in 2019, and so have other providers, who already started the roll out, such as AT&T and Sprint, or are planning to do so in the second half of 2019, like T-Mobile and U.S. Cellular. The claim of hitting the marketplace first with 5G may have worked in Verizon’s favor, as the company gained a little over one million wireless connections in 2018.
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Verizon's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)

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