Verizon: ad spend in the U.S. 2021

In 2021, Verizon invested roughly 3.4 billion U.S. dollars in promoting its products in the United States, ranking among the top 10 largest advertisers in the country. Compared to 2020, the telecommunications company increased its ad spending from 3.1 billion U.S. dollars.

Verizon Communications highlights

One of the leading mobile operators in the U.S., Verizon generated about 133.6 billion U.S. dollars in revenue in 2021. As of 2022, the company's brand value reached nearly 70 billion U.S. dollars, a slight increase compared to the previous year. The telecom major attempted to revamp its marketing strategy in 2017, by launching a new ad campaign to transition from being just a wireless carrier to focusing on its technology products. The campaign titled “Humanability” was aimed at showcasing the influence of Verizon’s network capabilities on the well-being of people (remote surgery with the aid of a robot), communities (traffic control with the use of telematics), and businesses (tracking data on food transport conditions).

Verizon's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

July 2022

More information

Region

United States

Survey time period

2009 to 2021

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.

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