Advertising spending of Verizon 2009-2023

Published by
Ahmed Sherif,
Jun 6, 2024
In 2023, Verizon invested roughly 3.85 billion U.S. dollars in promoting its products in the United States, ranking among the largest advertisers in the country. Overall, Verizon has annually increased their ad spending since 2017.

Verizon Communications highlights

One of the leading mobile operators in the U.S., Verizon generated operating revenue of about 134 billion U.S. dollars in 2023. As of 2024, the company's brand value reached nearly 72 billion U.S. dollars. In the same period, Verizon was also the fourth-largest telecommunications company globally by market cap. Moreover, Verizon generates the highest revenue among all telecommunication companies in the U.S. as of 2022.

Advertising in the telecommunication industry

The telecommunication industry relies on advertising to appeal to and keep customers, introduce new products and services, and boost brand recognition. In 2023, the advertising budget of the global telecommunication industry was 20.3 billion U.S. dollars.

Advertising spending of Verizon from 2009 to 2023 (in billion U.S. dollars)

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Release date

January 2024

Region

United States

Survey time period

2009 to 2023

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