JPMorgan Chase: ad spend in the U.S. 2021

In 2021, JPMorgan & Chase invested 2.3 billion U.S. dollars in advertising its products and services in the United States. The amount represented an increase of over 20 percent in ad spend compared to 2020. That year, the financial industry giant reduced its investment in advertising to the lowest level since 2015.

JPMorgan Chase & Co.'s advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

July 2022

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Region

United States

Survey time period

2009 to 2021

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.