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JPMorgan Chase & Co.'s advertising spending in the United States from 2009 to 2014 (in million U.S. dollars)

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JPMorgan Chase: ad spend in the U.S. 2009-2014 The timeline presents data on Procter & Gamble's advertising spending in the United States from 2009 to 2014. The banking and financial services company invested 2.09 billion US dollars in advertising in the United States in 2012.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The timeline presents data on Procter & Gamble's advertising spending in the United States from 2009 to 2014. The banking and financial services company invested 2.09 billion US dollars in advertising in the United States in 2012.
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Release date
July 2015
Region
United States
Survey time period
2009 to 2014
Supplementary notes
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Figures for the period 2009 to 2011 come from Advertising Age's earlier publications.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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