This statistic represents the share of e-retail adoption among non-English internet users across India in 2016, based on language, with a forecast for 2021. The adoption rate among Tamil users was the highest in 2016 with about 33 percent, and was projected to reach about 53 percent in 2021.
Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language*
* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.
** Forecast.
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KPMG, & Google. (April 25, 2017). Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language* [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG, und Google. "Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language*." Chart. April 25, 2017. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG, Google. (2017). Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language*. Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG, and Google. "Share of E-retail Adoption among Non-english Internet Users across India in 2016 and 2021, by Language*." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG & Google, Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language* Statista, https://www.statista.com/statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/ (last visited August 11, 2022)
