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E-retail adoption among non-English internet users in India - by language 2016-2021

Published by Statista Research Department, Mar 24, 2021
This statistic represents the share of e-retail adoption among non-English internet users across India in 2016, based on language, with a forecast for 2021. The adoption rate among Tamil users was the highest in 2016 with about 33 percent, and was projected to reach about 53 percent in 2021.

Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language*

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Sources

Release date

April 2017

Region

India

Survey time period

2016

Supplementary notes

* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.
** Forecast.

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