Popular social media platforms
Over a decade after Facebook launched, its Russian analog Vkontakte was based in Saint Petersburg and soon outperformed the former on the Russian market, with an estimated user volume to exceed 70 million by 2025. In terms of demographics, 25- to 34-year-olds represented the largest user share for both platforms. However, Facebook was more popular in Moscow, while Vkontakte accounted for the largest user share in its hometown and the country's second-largest city - Saint Petersburg.Instagram's popularity has been on the rise in past years in Russia, reaching over 56 million users in March 2021. Snapchat exceeded LinkedIn and Twitter by user reach and was the only platform with a marked superiority of female users. Twitter nonetheless enjoyed the highest male presence. As for emerging social media platforms, TikTok’s audience shifted to being largely represented by teenagers in 2019, to the majority being between 25 to 34 years old females in 2020.
