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Social media in Russia - Statistics & Facts

In 2020, Russians were the most active social media users in Europe, by averaging nearly two and a half hours per day. While WhatsApp remained the most used messenger application in the country, Vkontakte was a social platform of choice for about 40.6 million users. YouTube, on the other hand, positioned as the most popular video platform with a penetration rate of over 90 percent.

Popular social media platforms

Over a decade after Facebook launched, its Russian analog Vkontakte was based in Saint Petersburg and soon outperformed the former on the Russian market, with an estimated user volume to exceed 70 million by 2025. In terms of demographics, 25- to 34-year-olds represented the largest user share for both platforms. However, Facebook was more popular in Moscow, while Vkontakte accounted for the largest user share in its hometown and the country's second-largest city - Saint Petersburg.

Instagram's popularity has been on the rise in past years in Russia, reaching over 56 million users in March 2021. Snapchat exceeded LinkedIn and Twitter by user reach and was the only platform with a marked superiority of female users. Twitter nonetheless enjoyed the highest male presence. As for emerging social media platforms, TikTok’s audience shifted to being largely represented by teenagers in 2019, to the majority being between 25 to 34 years old females in 2020.

Messengers

WhatsApp, Viber, and Telegram are the top-3 most employed messengers In Russia. As of January 2021, WhatsApp was the frontrunner with roughly 75 million monthly active users, while the Russian-founded Telegram accounted for over 30 million users. Facebook Messenger reported a relatively lower penetration rate and was mostly used by the middle-aged population. Snapchat is reported to steadily gain an audience over the coming years, reaching 5.5 million by 2025.



Interesting statistics

In the following 7 chapters, you will quickly find the 51 most important statistics relating to "Social media in Russia".

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