Most considered beauty box brands among likely U.S. subscribers 2017

This statistic provides an insight to which beauty box brands are most popular among women in the United States who have intentions of subscribing to such a service as of May 2017. According to the survey of women interested in beauty and cosmetics, 47 percent of likely beauty box customers would were considering Birchbox.

Share of likely female beauty box subscribers in the United States who are considering specific brands as of May 2017

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Release date

June 2017


United States

Survey time period

May 16 to 18, 2017

Number of respondents

440 respondents

Age group

18 years and older

Special properties

who are likely to subscribe to a/another beauty box within the next year and know beauty box brands

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these beauty boxes would you consider when subscribing to another beauty box?"

Multiple answers were possible.

Only those respondents who indicated that they are likely to subscribe to a/another beauty box service and had knowledge of beauty box brands were asked this question.

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Statistics on "Beauty boxes in the United States (Statista Survey)"

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