Gross sales of HEMA 2010-2019

In 2019, HEMA, a Dutch retail chain known for their generic housewares and product designs, generated close to two billion euros' worth of gross sales, a slight decrease compared to the previous year. The company's gross sales increased steadily from 2014 to 2018. Similar results are seen within the net sales of HEMA, which reached 1.27 billion euros in 2018, i.e. the highest net sales within a nine-year period.

Net sales growth for half of product categories

Categorizing the net sales of HEMA by product category, two out of the four product ranges are growing. Between 2018 and 2019, the household goods & personal care category increased by roughly four million euros. A different development is visible for Apparel, which went from about 430 million to net sales of just over 420 million.

HEMA and Blokker

Blokker is another Dutch retail store selling generic housewares. Even though HEMA’s and Blokker’s situation cannot be compared one-on-one, they do share the same burden: the growing power of e-commerce and discounters in a highly competitive environment. As of 2017/18, Blokker recorded a net loss of roughly 340 million euros, significantly more compared to the previous year. In 2019, Hema's net result was a loss of about 120 million euros.