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Gross sales of HEMA 2008-2018

Gross sales of HEMA from 2008 to 2018 (in million euros)*

by Lars Kamer, last edited Aug 13, 2019
Gross sales of HEMA 2008-2018 HEMA is a Dutch retail chain, known for their generic housewares and product designs. After being part of private equity for years, in 2018 Dutch investor Marcel Boekhoorn bought the company and it came back in Dutch hands again. Observing their financial performances, the gross sales of HEMA increased steadily from 2014 to 2018. In 2014, the sales of the company amounted to approximately 1.58 billion euros, whereas by 2018 it had grown to 1.82 billion euros. Similar results are seen with net sales of HEMA, which reached 1.27 billion euros in 2018. This is the highest reached net sales within the period of 2009 to 2018.
Net sales growth for majority of product categories

  Categorizing the net sales of HEMA by product category, most of their product ranges are inclining. The household goods & personal care category increased from roughly 370 million euros in 2014, to 475.8 million euros in 2018. A similar development is visible for Apparel from 418.9 to 445.5 million euros. On the other hand, the net result significantly decreased in 2018 and HEMA recorded a net loss of 232.9 million euros.

HEMA and Blokker

Blokker is another Dutch retail store selling generic housewares. Even though HEMA’s and Blokker’s situation cannot be compared one-on-one, they do share the same burden: the growing power of e-commerce and discounters in a highly competitive environment. As of 2017/18, Blokker recorded a net loss of 344 million euros, significantly more compared to the previous year.
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Gross sales of HEMA from 2008 to 2018 (in million euros)*

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