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Retail market worldwide - Statistics & Facts

Retail relates to the sale of goods and services to consumers. Transactions take place through various channels of distribution across an ever-growing range of industries, such as food, motor vehicles, apparel, and electronics. While physical or in-store retail is the dominant channel in this market, forms of non-store retailing are becoming increasingly popular too. Online retailing or e-commerce channels are carving out a share of the retail sector in many global markets. Many retailers operate an omnichannel model, which aims to integrate offline and online channels in a seamless way. In 2019, the global retail market generated sales of nearly 25 trillion U.S. dollars, with a forecast to reach close to 27 trillion U.S. dollars by 2022.

Despite the retail market's promising growth globally, the industry was severely impacted during 2020 amidst the coronavirus (COVID-19 pandemic). Though it was a thriving moment for e-tailers such as Amazon, it certainly was not the case for many brick-and-mortar companies in non-essential industries. Diverse sectors like shopping centers, high street retail, department stores, and office supplies stores were forced to close their doors for a prolonged period, which had a substantial impact on their sales.

The world’s leading retail markets

The United States, China, India, and Germany are amongst the world’s top retail markets. As of 2019, the United States was the largest retail market in the world, with sales of over five trillion U.S. dollars. Although physical stores accounted for most sales, the e-commerce channel is becoming more relevant every day, representing a bigger percentage of the retail sales year-over-year. Moreover, China, which has been closely following United States’ footsteps, surpassed the North American country for the first time in history to be the world’s largest retail market in 2020. Though this trend is forecast to be reversed in 2021, China’s fast post-pandemic recovery allowed the nation to claim the number one position in the former year. Further, India’s retail market was estimated to reach 1.2 trillion U.S. dollars in 2021. The country’s retail industry accounts for about 10 percent of the GDP and is dominated by the unorganized sector. Lastly, looking into Europe, a market that is estimated to generate around 3.45 trillion euros in 2021, Germany is the major player. According to Statista estimates, by 2019 the country generated retail revenues of over 670 billion euros, and is forecast to grow 0.96 percent until 2024. In 2019, the country’s leading retailers based on revenue included Edeka, Schwarz-Gruppe (Lidl), and Rewe.

Global retail market trends

Social commerce and influencer marketing are some of the most popular retail market trends worldwide. Social media represents an attractive channel for retailers to sell their products and services as it is used by over 3.6 billion people worldwide. According to a survey carried out in 2019, 25 percent of e-commerce companies planned to sell directly through social media platforms in 2020. Additionally, 15 percent of e-commerce companies reported that they were already selling on social media. Moreover, by 2021, the influencer marketing market value was forecast to grow from 6.5 billion to 13.8 billion U.S. dollars in the three years alone. Tik Tok and Instagram are some of the most successful social platforms used by influencer marketing. Other retail trends include the use of AR (Augmented Reality) powered shopping experiences, retail technology, faster delivery, sustainability, and smart speaker shopping.

Key figures

The most important key figures provide you with a compact summary of the topic of "Retail market worldwide" and take you straight to the corresponding statistics.

Selected retail markets

Leading global retailers

Retail trends

Interesting statistics

In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Retail market worldwide".

Retail market worldwide

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Retail market worldwide - Statistics & Facts

Retail relates to the sale of goods and services to consumers. Transactions take place through various channels of distribution across an ever-growing range of industries, such as food, motor vehicles, apparel, and electronics. While physical or in-store retail is the dominant channel in this market, forms of non-store retailing are becoming increasingly popular too. Online retailing or e-commerce channels are carving out a share of the retail sector in many global markets. Many retailers operate an omnichannel model, which aims to integrate offline and online channels in a seamless way. In 2019, the global retail market generated sales of nearly 25 trillion U.S. dollars, with a forecast to reach close to 27 trillion U.S. dollars by 2022.

Despite the retail market's promising growth globally, the industry was severely impacted during 2020 amidst the coronavirus (COVID-19 pandemic). Though it was a thriving moment for e-tailers such as Amazon, it certainly was not the case for many brick-and-mortar companies in non-essential industries. Diverse sectors like shopping centers, high street retail, department stores, and office supplies stores were forced to close their doors for a prolonged period, which had a substantial impact on their sales.

The world’s leading retail markets

The United States, China, India, and Germany are amongst the world’s top retail markets. As of 2019, the United States was the largest retail market in the world, with sales of over five trillion U.S. dollars. Although physical stores accounted for most sales, the e-commerce channel is becoming more relevant every day, representing a bigger percentage of the retail sales year-over-year. Moreover, China, which has been closely following United States’ footsteps, surpassed the North American country for the first time in history to be the world’s largest retail market in 2020. Though this trend is forecast to be reversed in 2021, China’s fast post-pandemic recovery allowed the nation to claim the number one position in the former year. Further, India’s retail market was estimated to reach 1.2 trillion U.S. dollars in 2021. The country’s retail industry accounts for about 10 percent of the GDP and is dominated by the unorganized sector. Lastly, looking into Europe, a market that is estimated to generate around 3.45 trillion euros in 2021, Germany is the major player. According to Statista estimates, by 2019 the country generated retail revenues of over 670 billion euros, and is forecast to grow 0.96 percent until 2024. In 2019, the country’s leading retailers based on revenue included Edeka, Schwarz-Gruppe (Lidl), and Rewe.

Global retail market trends

Social commerce and influencer marketing are some of the most popular retail market trends worldwide. Social media represents an attractive channel for retailers to sell their products and services as it is used by over 3.6 billion people worldwide. According to a survey carried out in 2019, 25 percent of e-commerce companies planned to sell directly through social media platforms in 2020. Additionally, 15 percent of e-commerce companies reported that they were already selling on social media. Moreover, by 2021, the influencer marketing market value was forecast to grow from 6.5 billion to 13.8 billion U.S. dollars in the three years alone. Tik Tok and Instagram are some of the most successful social platforms used by influencer marketing. Other retail trends include the use of AR (Augmented Reality) powered shopping experiences, retail technology, faster delivery, sustainability, and smart speaker shopping.

Interesting statistics

In the following 4 chapters, you will quickly find the 29 most important statistics relating to "Retail market worldwide".

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