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Most popular deodorant brands among consumers in Germany 2017-2020

Leading deodorant brands in Germany from 2017 to 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population; products used in the last four weeks

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* First asked in 2017.
** First asked in 2018.

Information on main unit:
Base: German-speaking population from 14 years of age.

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people

The values presented here refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020.
Further information on methodology is available here.
Multiple answers were possible. Due to this, the sum of the percentages can exceed 100 percent.
The survey question was asked in the following wording: "Which of these deodorant brands have you personally used in the last four weeks?"

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