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Shiseido Company, Limited - statistics & facts

The Shiseido Company, Limited has risen to prominence in the global beauty market since being founded by the Japanese pharmacist Arinobu Fukuhara in Tokyo in 1872. Originally located in Tokyo’s modernized Ginza district, the company’s head office is still prominent in the luxurious shopping area. With net sales almost doubling in the last decade, the company unites high prestige brands such as Clé de Peau Beauté, NARS, and Laura Mercier under its umbrella.

Japanese beauty landscape

Japan is one of the world’s leading markets for cosmetics and personal care products. Home to large multinational corporations, such as Kao Corporation, Kosé Corporation, and Fancl Corporation, the market is driven by innovative products and high-quality standards preset by strict regulations on cosmetics and a competitive landscape.
To set itself apart from domestic competitors, Shiseido products draw inspiration from cutting-edge western pharmaceuticals, while based on traditional East Asian beauty philosophies. Despite the focus of its products on the high-end spectrum, the company continues to be favored by domestic consumers and is regarded as Japan’s most successful cosmetic enterprise.

Consumer trends

Japanese consumers value high-quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, marketed for its involvement of medical professionals in the development processes, registered surging sales in recent years.
Apart from recommendations by medical experts, consumers are looking at ingredients and production processes in their product choices. The consciousness for organic and cruelty-free cosmetics is emerging, influenced by Western trends. Fragrance-free skincare and make-up are growing popular for being gentle on the skin. Quickly appliable make-up caters to the busy lifestyle of Japanese consumers.
As trends are boosting sales growth and opening up new market segments, the beauty industry is facing decreasing sales amid the coronavirus (COVID-19) pandemic. With consumers wearing face masks more frequently and the protective equipment removing make-up during usage, the demand for beauty products is impacted negatively.

Key figures

The most important key figures provide you with a compact summary of the topic of "Shiseido Company, Limited" and take you straight to the corresponding statistics.

Skincare

Make up

Consumer behavior

Shiseido

Dossier on the topic

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Shiseido Company, Limited - statistics & facts

The Shiseido Company, Limited has risen to prominence in the global beauty market since being founded by the Japanese pharmacist Arinobu Fukuhara in Tokyo in 1872. Originally located in Tokyo’s modernized Ginza district, the company’s head office is still prominent in the luxurious shopping area. With net sales almost doubling in the last decade, the company unites high prestige brands such as Clé de Peau Beauté, NARS, and Laura Mercier under its umbrella.

Japanese beauty landscape

Japan is one of the world’s leading markets for cosmetics and personal care products. Home to large multinational corporations, such as Kao Corporation, Kosé Corporation, and Fancl Corporation, the market is driven by innovative products and high-quality standards preset by strict regulations on cosmetics and a competitive landscape.
To set itself apart from domestic competitors, Shiseido products draw inspiration from cutting-edge western pharmaceuticals, while based on traditional East Asian beauty philosophies. Despite the focus of its products on the high-end spectrum, the company continues to be favored by domestic consumers and is regarded as Japan’s most successful cosmetic enterprise.

Consumer trends

Japanese consumers value high-quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, marketed for its involvement of medical professionals in the development processes, registered surging sales in recent years.
Apart from recommendations by medical experts, consumers are looking at ingredients and production processes in their product choices. The consciousness for organic and cruelty-free cosmetics is emerging, influenced by Western trends. Fragrance-free skincare and make-up are growing popular for being gentle on the skin. Quickly appliable make-up caters to the busy lifestyle of Japanese consumers.
As trends are boosting sales growth and opening up new market segments, the beauty industry is facing decreasing sales amid the coronavirus (COVID-19) pandemic. With consumers wearing face masks more frequently and the protective equipment removing make-up during usage, the demand for beauty products is impacted negatively.

Interesting statistics

In the following 5 chapters, you will quickly find the 24 most important statistics relating to "Shiseido Company, Limited".

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