Shiseido Company, Limited - statistics & facts

The Shiseido Company has risen to prominence in the global beauty market since being founded by the Japanese pharmacist Arinobu Fukuhara in Tokyo in 1872. Originally located in Tokyo’s modernized Ginza district, the company’s head office is still renowned in the luxurious shopping area. With net sales almost doubling in the last decade, the company unites high prestige brands such as Clé de Peau Beauté, NARS, and Laura Mercier under its umbrella.

Japanese beauty landscape

Japan is one of the world’s leading markets for cosmetics and personal care products. Home to large multinational corporations, such as Kao Corporation, Kosé Corporation, and Fancl Corporation, the market is driven by innovative products and high-quality standards preset by strict regulations on cosmetics and a competitive landscape.
To set itself apart from domestic competitors, Shiseido products draw inspiration from cutting-edge western pharmaceuticals, while based on traditional East Asian beauty philosophies. Despite the focus of its products on the high-end spectrum, the company continues to be favored by domestic consumers and is regarded as Japan’s most well-known cosmetic enterprise.

 Consumer trends

  Japanese consumers value high-quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, marketed for its involvement of medical professionals in the development processes, registered surging sales in recent years.
Apart from recommendations by medical experts, consumers are looking at ingredients and production processes in their product choices. The consciousness for organic and cruelty-free cosmetics is emerging, influenced by Western trends. Fragrance-free skin care and make-up are growing popular for being gentle on the skin. Quickly applicable make-up caters to the busy lifestyle of Japanese consumers.
As trends are boosting sales growth and opening up new market segments, the beauty industry is facing decreasing sales amid the coronavirus (COVID-19) pandemic. With citizens remaining home, only a minority put on make-up while working from home, impacting demand for beauty products negatively.

Key figures

The most important key figures provide you with a compact summary of the topic of "Shiseido Company, Limited" and take you straight to the corresponding statistics.

Skin care

Make up

Consumer behavior

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Shiseido Company, Limited".

Shiseido

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Shiseido Company, Limited - statistics & facts

The Shiseido Company has risen to prominence in the global beauty market since being founded by the Japanese pharmacist Arinobu Fukuhara in Tokyo in 1872. Originally located in Tokyo’s modernized Ginza district, the company’s head office is still renowned in the luxurious shopping area. With net sales almost doubling in the last decade, the company unites high prestige brands such as Clé de Peau Beauté, NARS, and Laura Mercier under its umbrella.

Japanese beauty landscape

Japan is one of the world’s leading markets for cosmetics and personal care products. Home to large multinational corporations, such as Kao Corporation, Kosé Corporation, and Fancl Corporation, the market is driven by innovative products and high-quality standards preset by strict regulations on cosmetics and a competitive landscape.
To set itself apart from domestic competitors, Shiseido products draw inspiration from cutting-edge western pharmaceuticals, while based on traditional East Asian beauty philosophies. Despite the focus of its products on the high-end spectrum, the company continues to be favored by domestic consumers and is regarded as Japan’s most well-known cosmetic enterprise.

 Consumer trends

  Japanese consumers value high-quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, marketed for its involvement of medical professionals in the development processes, registered surging sales in recent years.
Apart from recommendations by medical experts, consumers are looking at ingredients and production processes in their product choices. The consciousness for organic and cruelty-free cosmetics is emerging, influenced by Western trends. Fragrance-free skin care and make-up are growing popular for being gentle on the skin. Quickly applicable make-up caters to the busy lifestyle of Japanese consumers.
As trends are boosting sales growth and opening up new market segments, the beauty industry is facing decreasing sales amid the coronavirus (COVID-19) pandemic. With citizens remaining home, only a minority put on make-up while working from home, impacting demand for beauty products negatively.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Shiseido Company, Limited".

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